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Liana Lozada
Copywriter at Facebook
Professional Background
Liana Lozada is a dynamic lifestyle and travel editor, writer, copywriter, essayist, and digital content director who has made a splash in the creative industry with her company, Moxie & Meanderings, LLC, which she founded in 2016. With a professional career that highlights her multifaceted abilities, she has established herself as a powerhouse in editorial roles, production management, social media strategy, public relations, copyediting, and event production. Her expertise allows her to assist clients and brands in crafting compelling narratives that effectively communicate their message through various platforms such as social media and digital content.
Before launching her venture, Liana gained extensive experience in the world of social media and content creation. She served as the Social Media Director for a boutique public relations agency from December 2018 to January 2020, overseeing strategic digital communications. Prior to this, she worked as a full-time Social Media Strategist and Content Editor for Yard Hospitality, where she contributed to several notable brands including The Wynwood Yard and Jackson Hall, enhancing their online presence through engaging content strategies.
Education and Achievements
Liana holds a Bachelor of Science degree in Media and Communications from Florida State University, a foundation that equipped her with the tools to excel in the media landscape. From her tenure at various organizations to her freelance writing ventures, she has garnered a reputation for being a versatile and adept communicator across multiple platforms.
Her impressive portfolio includes editorial roles at renowned publications such as Spafinder, USA Today Travel, Refinery29, and Ocean Drive Magazine, to name a few. Liana has leveraged her talents to pen compelling insights in various lifestyle and travel publications, providing expert commentary and reviews that resonate with readers.
A Journey Through Her Bylines and Editorial Roles
Liana's editorial work has seen her contribute to high-profile platforms including:
- Spafinder: where she served as Editor and Social Media Manager, showcasing her ability to intertwine wellness and lifestyle through thoughtful editorial content.
- USA Today Travel: contributing insightful pieces that highlight travel experiences alongside culinary recommendations on platforms like Experience Food & Wine and 10Best.
- Refinery29: As a contributor, she produced engaging content that aligns with the interests of today's savvy readers, especially in her collaborations for recognizable brands.
- The Points Guy: where her contributions have helped travelers navigate the world of points and rewards, enhancing user engagement and building trust with the audience.
Liana’s commitment to creating impactful content extends beyond writing; she has a strong reputation in branded content and blog work, having collaborated with brands like American Express and Virgin Hotels, and tourism boards such as Amelia Island. Her creative spirit continues to thrive as she partners with various brands to tell their stories effectively.
Agency and Retainer Work Through Moxie & Meanderings, LLC
Under the umbrella of Moxie & Meanderings, Liana has taken on significant roles in shaping social media strategies and content for prominent companies. Her consultative approach has led to fruitful collaborations with agencies such as ANDER & Co and Miami Social Marketing, where she has directed social media initiatives for luxury and hospitality brands like 1 Hotel & Homes and the CK Privé Group. Her adeptness in content creation and strategy is a testament to her capability in advancing brand narratives and generating hype within competitive markets.
Notable Interviews and Authority in the Industry
A true journalist at heart, Liana has had the opportunity to engage with a variety of celebrities and influential figures, enriching her portfolio with notable interviews. These interactions span across talents such as Pitbull, Tracy Morgan, and Ashley Graham, showcasing her ability to connect with personalities from various spheres. Such experiences not only reflect her adaptability but also her knack for storytelling, allowing her audiences to gain insights into the lives of well-known individuals.
Organization Involvement
Liana has also held numerous strategic roles throughout her career, lending her skills to varied organizations. Most notably, she has contributed as a Copywriter at Facebook through Only Today, a unique stint that showcases her versatility in tech-focused communication. Other key positions include her roles at ZMPR, where she managed social media accounts for a range of notable brands like Perry Ellis International, and her work with Alban Communications, focusing on press releases.
Additionally, Liana has been an active contributor to education in the field of media and communications, formerly working as a Co-Writer for The Blossom at the Endometriosis Foundation of America, empowering women through knowledge and awareness.
A Promising Future Ahead
Liana Lozada continues to be an influential voice in lifestyle and travel journalism. As she moves forward in her professional journey, her passion for storytelling and her commitment to her clients keep her at the forefront of industry trends. With her remarkable background and a solid foundation in media and communications, Liana looks poised to tackle new challenges and create vibrant narratives that capture the essence of modern living and travel experiences.
