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Lianne Veldman

Manager Marketing Intelligence & Online Sales at Het Concertgebouw

Lianne Veldman is the Manager of Marketing Intelligence & Online Sales at Het Concertgebouw, a prestigious concert hall in Amsterdam, Netherlands.1 She is responsible for leading the online, data-driven marketing strategy for the organization.1

In her role, Lianne oversees a team of three specialized employees: a Data Analyst, a Product Owner Website, and an Email/CRM Marketer.1 Her responsibilities include:

  • Developing strategies and targets for online and data-driven marketing
  • Creating online marketing plans for major campaigns
  • Overseeing online advertising efforts, including SEA, SEO, display, and social media campaigns
  • Conducting and managing market research projects
  • Advising the Head of Marketing, Communication & Sales on strategic decisions based on data analysis and market research results1

Lianne's professional background includes:

  • Previous positions at Het Concertgebouw as Product Owner and Communications Specialist
  • Extensive experience at Ordina in various roles, including E-learning Developer, Business Consultant, IT Service Delivery Manager, Project Manager, and Functional Application Manager
  • Past roles as Financial Assistant at ZINN and Front Office Supervisor at Hotel Corps de Garde
  • Early career experience as a Sales and Marketing trainee at Scandic Hotels

Her educational background includes:

  • Master of Business Administration (MBA) with a specialization in Change Management from the University of Groningen
  • Bachelor's degree in International Hospitality Management from Stenden Hogeschool Leeuwarden
  • Studies in Spanish A1 at the Language Center and a Pre-master in Change Management/HRM

Lianne's LinkedIn username is lianneveldman, as mentioned in the query.

Related Questions

What are Lianne Veldman's key achievements at Het Concertgebouw?
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Lianne Veldman
Lianne Veldman, photo 1
Lianne Veldman, photo 2
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Location

Amersfoort, Utrecht, Netherlands