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Libby Rodney
Chief Strategy Officer, The Harris Poll - Founding Member of Chief - Future Forecasting - Strategic Consultant - Identifying New Opportunities That Help Move Businesses Forward
Libby Rodney is the Chief Strategy Officer at The Harris Poll, where she leads the Thought Leadership and Future Trends division. Her work focuses on identifying emerging human desires, needs, and attitudes to help Fortune 500 brands anticipate the future and develop strategic frameworks for differentiation.123
Rodney is recognized as a futurist who blends data, culture, and innovation to guide businesses toward visionary futures. Her insights and research have been showcased at prestigious events such as Davos, Cannes, SXSW, and CES.34 She is also involved in creating content for The Harris Poll’s "America This Week Podcast" and writing for "The Next Big Think!".4
Before joining The Harris Poll, Rodney held strategic roles at various WPP and Publicis Groupe agencies, where she worked on brand repositioning and strategic planning for Fortune 100 companies.56 Additionally, she is a founding member of Chief, a network dedicated to connecting and supporting women in leadership roles.2
Rodney holds a B.A. in International Politics from New York University, where she graduated Magna Cum Laude.2
Highlights
Have you ever set an ⏰ alarm in the middle of the night to sign up for a swim, dance, or soccer camp? 🙋♀️ 🙋♀️ 🙋♀️ I have. I wish it weren't true, but I need my kids to learn how to swim in Brooklyn, and there are only so many classes!
This is an example of the constant #mentalload parents are managing.
On this week's Next Big Think! #NBT, https://lnkd.in/e6dneNig we discuss our recent research with Skylight, which sheds light on the magnitude of this burden and finally puts a price tag on this unseen labor—valued at approximately $60,000 annually if it were compensated, featured in Fast Company. https://lnkd.in/e3gBCfcJ
Do you all resonate? Who here is experiencing the #mentalload?
📊 Here’s data that lives on in my mind that Skylight reveals:
🗓 Modern Parenting: From Parent to Project Manager Parents spend 30.4 hours per week planning and coordinating family schedules and household tasks. This is nearly a full-time job!
💲 💲 💲 This unseen labor's price tag would be approximately $60,000 annually if compensated.
🧠 This figure not only reflects the time invested, but also the substantial mental and emotional toll it takes, consuming 63% of a parent's cognitive resources on an average day.
😯 Modern parenting demands over 250 hours annually just for scheduling children's activities—equivalent to 6.5 work weeks.
The Mental Load Diminishes the Joys and Strains Relationships This relentless scheduling does more than exhaust parents—it significantly diminishes the joys of parenting and strains relationships:
👩💻 58% of parents said they spend more time managing the logistics of parenting than experiencing the joys of parenting. 😡 50% of parents have had more arguments and miscommunications with their partner because of the burden of dealing with the family schedule. 👩❤️👩 Nearly 1 in 4 of couples have sought out couples therapy due to the burden of family scheduling.
Opportunities to Offset The Mental Load 💪 when the family schedule is working, more than half of parents report feeling less parenting burnout, experiencing more and better sex, spending more time with their kids, and noticing less anxious children.
Read the full report Skylight Mental Load Report here: https://lnkd.in/eXhASCGw
And even calculate your own mental load with Skylight's mental load calculator: https://lnkd.in/e95JsTuK
Shout out to Abbey Lunney and Esther K. for leading this study! And thank you, Michelle Persad and Marina Cashdan for being such great partners.
#NBT #nextbigthink #skylight #insights #parents #children #anxiety #mentalload #scheduling #stress #harrispoll #parenting #modernparents
This is a fantastic read on the landscape of #generativeai , easy to digest and understand where the #future might take us. Rex Woodbury pulls together all the explosive tenants we saw in 2022 (e.g., #dalle , #midjourneyai , #stablediffusion, #chatgpt) into one concise and thoughtful piece. Recommend his newsletter.
Also if you haven't seen the movie he is talking about make that a priority in '23 ;). Rex pulls out a quote from Thomas Flight that is commentary on the movie, but really just society in general-- “We live in a time when more interesting ideas, concepts, people, and places can fly by in the space of one 30 minute TikTok binge than our ancestors experienced in the entirety of their localized illiterate lives.”
Now imagine how our ideas and imagination will shift as we have more tools to quickly bring them to life. The future feels brighter just thinking about it.
https://lnkd.in/eQMGmsGN?
