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Lida Citroën
Personal Branding & Reputation Management Expert Helping Execs & Entrepreneurs Influence Positive Perception | Keynote & TEDx Speaker | Executive Coach | LinkedIn Learning Instructor | 7x Author | Military Veteran Mentor
Professional Background
Lida Citroën is an esteemed personal brand strategist with a multifaceted career that exemplifies her dedication to empowering individuals across the globe. With her roots deeply embedded in the fields of branding and reputation management, Lida has successfully assisted clients in more than 30 countries in shaping their narratives and driving impactful change. Her extensive experience as an executive coach enables her to advocate fiercely for her clients, ensuring that their personal brands align with their professional aspirations and authentic selves.
As a trusted confidant and expert in reputation management, Lida has made it her mission to help individuals regain control after a crisis, providing strategies to repair reputations while underscoring the value of perception in the business and personal realms. With an outstanding portfolio of clients, including major corporations such as Google, Disney, Barclays, and JPMorgan Chase, her influence extends far beyond mere consultation. Lida is known for delivering compelling keynote speeches and transformative training workshops that not only educate but inspire audiences to embrace their true potential.
Education and Achievements
Lida's educational background is equally impressive, holding a Bachelor of Arts in Political Science and English from the prestigious Pomona College. She further honed her leadership and persuasive skills by completing the Executive Presence and Influence program at Wharton Executive Education, equipping her with advanced tools to coach others in effective influence strategies.
An accomplished author, she is set to release her new book, "The New Rules of Influence," in August 2024, which aims to redefine how individuals can harness their influence to foster positive changes in their careers and lives. Previous works include the critically acclaimed “Control the Narrative,” and “Success After Service,” each targeting unique aspects of personal branding and career transition. Furthermore, her expertise in the arena of military transition has solidified her reputation as a Military Transition Specialist, where she has been instrumental in aiding service members and veterans in navigating their path from military life to civilian careers, enhancing their confidence and employability.
Entrepreneurial Ventures
In addition to her work as a strategist and speaker, Lida has built a robust brand through her company, LIDA360, which serves as a hub for personal branding services, training, and resources. Her insights have reached audiences through her past roles as a LinkedIn Learning Instructor, contributor to Entrepreneur Media, and as an expert on veteran employment for Military.com. As a thought leader in personal branding, she has conducted numerous workshops and training sessions on impression management, influence building, and the strategic development of reputation, both for corporate teams and individuals.
Recognized for her dynamic presentation skills, Lida is often sought after for her ability to engage and motivate diverse audiences during her speaking engagements, be they in-person or virtual. She fosters an environment where attendees leave invigorated to take charge of their personal brands and careers.
Their commitment doesn’t just stop at theory; Lida actively facilitates workshops that focus on building strategic networks and enhancing executive presence, with a keen insight into the nuances of workplace culture, notably for veteran talent seeking to thrive in civilian roles. She understands the complexities of integrating military talent into civilian industries and strives to bridge those gaps through education and strategic coaching.
Achievements
Lida Citroën's career is marked by a series of impressive achievements that reflect her unwavering dedication to her clients and her passion for personal branding.
- International Keynote Speaker: Lida is recognized globally for her captivating speeches and workshops centered around personal branding, leadership, and reputation management.
- Published Author: With several notable books under her belt, including her upcoming release, "The New Rules of Influence," she continues to contribute valuable insights into the branding narrative.
- Military Transition Advocate: As a specialist in military-to-civilian transitions, Lida has empowered thousands of veterans to assert control over their job searches and career journeys.
- Corporate Engagements: Her work with Fortune 500 companies demonstrates her versatility in the corporate training sphere, making her a valuable asset to organizations looking to enhance their team dynamics and individual branding strategies.
In summary, Lida Citroën stands as an inspiring figure in the realm of personal branding and reputation management. Her extensive background, combined with her proactive approach to coaching and empowering individuals, cements her status as a leading voice in the industry. Through her commitment to excellence and innovative strategies, Lida is paving the way for countless individuals and organizations to control their narratives and unlock their true potential.
