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Lidiana Maciel
Supervisor de mídia na Artplan
Professional Background
Lidiana Lopes Maciel is a dedicated media planning professional with extensive experience in both offline and online media strategies. Her career has been marked by a commitment to excellence and a strong focus on media planning, that encompasses the full cycle from strategic planning to execution and evaluation. Having collaborated with a wide array of organizations, including both government and private sector clients, she has honed her skills in research, negotiation, and results assessment.
Lidiana has been instrumental in managing key accounts, which include prominent institutions such as Banco do Brasil, Caixa Econômica Federal, Correios, Embratur, CNI, and numerous ministries, including the Ministry of Tourism and the Ministry of Cities. Her work with the Secretaria de Comunicação da Presidência da República (SECOM-PR) highlights her capabilities in handling major national campaigns. Across her career, she has also worked with several regional telecommunications clients like Claro and TIM, serving multiple states in Brazil, demonstrating her ability to navigate complex media landscapes effectively.
Over the years, Lidiana has acquired a wealth of knowledge in media research tools, including Ibope – TGI, Easy Media3, Media Work Station – MW, Tom Micro, Sisem, and Comscore. These tools have played a crucial role in her ability to deliver data-driven insights that inform her media strategies and execution.
Education and Achievements
Lidiana's educational background laid a solid foundation for her successful career in media planning. She graduated with a degree in Advertising and Propaganda, where she developed her skills in communication, creativity, and strategic thinking. In addition to her Bachelor's degree, Lidiana furthered her education by studying Online Media at the Brasília Marketing School (BMS). This combination of formal education and practical experience has equipped her with the tools needed to thrive in the dynamically evolving field of media.
Her professional journey has seen her occupy pivotal roles at prestigious advertising agencies, including:
- Supervisor de mídia at Artplan: In this position, she led media strategies and ensured the successful execution of campaigns, contributing to the growth and success of the agency.
- Coordenador de mídia at Artplan: Here, she was responsible for coordinating media activities and ensuring that strategies were aligned with client objectives.
- Freelancer de mídia: Throughout her career, Lidiana has also taken on freelance projects, offering her expertise to various agencies including nova/sb and Matisse Comunicação.
These diverse roles have not only sharpened her technical skills but have also showcased her adaptability in different working environments.
Achievements
Throughout her career, Lidiana has achieved notable recognition for her contributions to media planning and client service. She has successfully managed significant campaigns and accounts that underscore her strategic vision and execution finesse. Her ability to build strong relationships with clients and her knack for adapting to the unique challenges of each campaign has made her a respected professional in the media planning landscape.
Furthermore, her proficiency with cutting-edge media research tools enables her to provide her clients with accurate insights and analytics, leading to informed decision-making and successful campaigns. Lidiana's relentless pursuit of excellence in media planning continues to be a driving force behind her career, making her a valuable asset to any team or project she undertakes.
