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Liesl Chang

Founder of Comeback Goods

Liesl Chang is the Founder and CEO of Comeback Goods, a company based in New York that specializes in sourcing high-quality, imperfect goods. These products include items with damaged packaging, minor blemishes, or those returned in like-new condition. The mission of Comeback Goods is to redefine how e-commerce handles nearly perfect inventory, promoting sustainability and reducing waste in the retail sector.13

Prior to establishing Comeback Goods, Liesl co-founded Atomic Returns, a company focused on optimizing the returns process for retailers. This venture aimed to enhance customer satisfaction while managing the rising costs associated with returns.13 Her background also includes experience in logistics partnerships at Latch, which has contributed to her expertise in supply chain management and retail logistics.1

Education

  • Massachusetts Institute of Technology: Graduate-level coursework in Supply Chain Management.
  • University of Michigan: Bachelor of Arts (BA) in History, with a focus on Russian and Soviet history.

Skills and Interests

Liesl is passionate about leveraging logistics for growth and driving impact in both the top and bottom lines of businesses. She is also involved in discussions around sustainable brands and circular economy practices within the retail industry.23

Languages

  • English: Native proficiency
  • French: Elementary proficiency

Through her work at Comeback Goods, Liesl Chang continues to advocate for innovative approaches to product returns and sustainability in e-commerce.

Highlights

Liesl Chang - Boring Business Nerd
Liesl Chang - Boring Business Nerd
Sep 2 · The Telegraph
Man invents 'Nutella Lock' to stop people stealing - The Telegraph
Man invents 'Nutella Lock' to stop people stealing - The Telegraph
Aug 1 · Chicago Tribune
Delivery firms take another stab at same-day service - Chicago Tribune
"We've Never Done It That Way" - Atomic Returns

Related Questions

What inspired Liesl Chang to start Comeback Goods?
How does Comeback Goods source its high-quality, imperfect goods?
What challenges has Liesl Chang faced as the CEO of Comeback Goods?
How does Comeback Goods' approach to inventory differ from traditional e-commerce practices?
What are some success stories from Comeback Goods?
Liesl Chang
Liesl Chang, photo 1
Liesl Chang, photo 2
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Location

New York, New York, United States