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Lijo Ittoop

Host at Podcasts With Lijo

Highlights

Aug 29 · linkedin

A B2B service video doesn’t have to be boring.

Veena Muralidharan has added storing inflammable goods in a specialized warehouse as another service in her 20 year old company Aamro Freight & Shipping Services LLC.

She wanted to how a team of professionals from different organizations and with unique services came together to make it happen.

We gave it a spy story twist instead of people just doing boring talk into the camera.

The “agents” who made this dream possible for Veena were:

Akshay Revankar - Installed racks for pallets.

Madhu Pallath - Real time tracking.

Boman Parakh - Kept the temperature down.

You have dangerous goods to store? Get in touch with Veena.

BNI Insomniacs - Dubai, UAE

My team behind it all Kiara Khanna Omeesha Paul

Aug 26 · linkedin

Most entrepreneurs are running 100-meter sprints. ..And struggling to stay ahead of the competition.

Here are five ways you can run marathons in marketing.

  1. Focus on the customer, not the competition
  2. Campaigns vs. always on
  3. Personal branding
  4. Vision 2030
  5. Upskill

Expanded version below.

--------------- Read if you have 3 mins to spare. Else save it---------------

  1. Focus on the customer, not the competition: Shift your attention from what your competitors are doing to understand your customers’ needs and pain points deeply. Customers are always changing their behaviours. Change with them and not for competition.

    1. Campaigns vs. Always On: While campaigns (paid ads, awards, once-in-a-quarter posting) can generate spikes in visibility, maintaining an always-on strategy ensures consistent engagement and brand presence.

    2. Personal branding: Tim Cook has more followers than Apple. Need I say more?

    3. Vision 2030: Stop trying marketing for six months and "see what happens". Have a strategic vision and tactical goals.

    4. Upskill: Upskilling empowers you to innovate and confidently lead. Dont be stuck.

I am building a no-nonsense agency. DM me.

Related Questions

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Lijo Ittoop
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Experience

Founder And Chief Idea Officer at Spider Digital
Host at Podcasts With Lijo

Education

Master Of Business Administration, Vishwa Bharati University
Bachelor Of Science, The University Of Calicut
Bachelor Of Science In Earth Science, Geology, Christ College, Canada
St. Patricks Higher Secondary School
Master Of Business Administration In Marketing, Army Institute Of Management

Location

Dubai, United Arab Emirates