Sign In

Lila Alemany

AR/VR/Visual Search Global Lead and Brand strategy @Google

Lila Pla Alemany is a senior executive at Google with extensive experience in strategy, operations, and emerging technologies. She currently serves as the Chief of Staff to Google's President for Global Advertisers, Agencies & Trade Bodies, a position she has held since 2023.1

Prior to her current role, Lila held several key positions at Google:

  1. Head of Strategy and Operations for GCAS Global Brand Services (2017-2022)1
  2. Global Client Lead for AR/VR/Lens (2016-2019)1
  3. Strategy & Operations Manager for GCAS Global Agency Team (2015-2016)1

In these roles, she led go-to-market strategies for Google's top global advertisers and agencies, focusing on digital transformation and innovative uses of immersive technologies such as augmented reality (AR), virtual reality (VR), and visual search (Google Lens).12

Before joining Google, Lila's career included:

  • Strategy consultant at Bain & Company (2013-2015)1
  • Co-founder and CEO of an award-winning media production company (2007-2011)1
  • Film and TV producer/scriptwriter at MediaPro (2005-2007)1

Lila has a diverse background in media, technology, and strategy consulting. She has worked on projects ranging from global media campaigns featuring high-profile artists to innovative uses of AR/VR in advertising.1 Her expertise in emerging technologies and their application in marketing and advertising has been a key focus in her work at Google.2

Highlights

Nov 18 · youtube.com
The future of responsible AI with Katie Couric and Lila Ibrahim, COO ...
The future of responsible AI with Katie Couric and Lila Ibrahim, COO ...

Related Questions

What are some of the most innovative projects Lila Pla Alemany has led at Google?
How has Lila Pla Alemany's background in media production influenced her work at Google?
What are the key achievements of Lila Pla Alemany in the field of AR/VR?
How does Lila Pla Alemany's role as Chief of Staff to Google's President impact her overall strategy?
What inspired Lila Pla Alemany to transition from media production to technology and strategy?
Lila Alemany
Lila Alemany, photo 1
Lila Alemany, photo 2
Add to my network

Location

New York, New York