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Lilian Rega
UX Researcher at Serasa Experian ResearchOps Local Leader
Professional Background
Lilian Rega is a seasoned UX specialist and front-end developer with over a decade of experience in crafting exceptional user experiences and interfaces. With a strong foundation in practical UX research and design, she has spent the last ten years honing her skills in user experience (UX) and user interface (UI) design. Her dedication to improving digital interactions through a user-centered approach is evident in her impressive portfolio and diverse range of professional experiences.
Lilian has accumulated a wealth of experience in various esteemed organizations, where she has served pivotal roles such as UX Researcher at Serasa Experian, Dasa, and Grupo Fleury. Her proactive approach and innovative insights have contributed to the successful design and execution of user-focused projects that promote inclusivity and accessibility.
In addition to her research roles, Lilian has also worked as a Senior UX Designer at Zup Innovation, where she played a crucial role in guiding design strategies that enhance user satisfaction across digital products. Her tenure as a UX Designer at Cognizant and Catho solidified her reputation as a skilled designer able to blend beauty with usability. Her innovative design techniques and attention to detail have consistently resulted in high-quality outcomes that resonate well with users.
Lilian’s journey in the tech industry began with her technical expertise as a web developer. She has demonstrated her capabilities through various web development positions, leading projects that address specific user needs with finesse. Her earlier roles at institutions like ARCADIS Logos S.A. and MoWA allowed her to build a robust foundation in development, making her one of the rare professionals that fluidly blends UX, UI design, and front-end development—key skills that set her apart in a competitive industry.
Education and Achievements
Lilian pursued her formal education in Comunicação Social, Publicidade e Propaganda at the Centro Universitário Belas Artes. This unique background has contributed to her holistic understanding of design, communication, and user experience standards. Her academic training, combined with real-world experience, ensures that she applies an evidence-based approach to enhance usability and user interaction within the designs she creates.
Over the years, Lilian has actively participated in ethnographic field studies, usability studies, heuristic evaluations, and benchmark studies. Her fluency in various research methodologies exemplifies her commitment to understanding user needs deeply and designing inclusively. She prioritizes building interfaces that are accessible for people with disabilities, reflecting her passion for making technology available to all.
Achievements
In her various roles, Lilian has not only excelled technically but has also earned recognition for her dedication to fostering collaborative design processes. She regularly engages in participatory design sessions and focus groups, ensuring that the voices of users from different backgrounds are heard and incorporated into the products. This collaborative spirit enhances user engagement and creates richer, more meaningful experiences across digital platforms.
Throughout her career, Lilian Rega has demonstrated a remarkable ability to bridge the gap between user needs and innovative design solutions. From her initial work in web development to her current role as a UX Researcher, her contributions have significantly improved how users interact with technology. With a passion for enhancing accessibility in digital interfaces, she remains committed to creating user experiences that are not only pleasing but also inclusive, proving her dedication to the craft and values that drive successful user-centered design.
