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Liliana Baker

Senior Strategic Planner

Liliana Baker is a seasoned professional with a rich background in strategic brand management encompassing diverse industries such as CPG, automotive, healthcare, and government accounts.

With extensive experience in Total Market, General Market, and multicultural communications, Liliana has successfully directed creative executions across digital and traditional channels, including social media strategies.

In her role as Senior Brand Strategist at Wunderman Thompson Atlanta, Liliana has been instrumental in shaping the messaging platform and brand values for the United States Marine Corps/Marine Corps Recruiting Command, contributing to the recruitment efforts for the new generation.

Known for her ability to ask the right questions, approach problems innovatively, and challenge the status quo, Liliana specializes in services & products like Creative Briefs, Brand Architectures, Archetypes, Product/Brand Ladders, and Customer Journeys, among others.

She excels in planning, coordinating, and implementing primary research utilizing tools such as TGI, MRI, and Comscore, showcasing her proficiency in data analysis and strategic decision-making.

Liliana Baker
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Location

Greater Atlanta Area