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Lilly Smith
Associate Editor at Fast Company
Lilly Smith is a professional with a keen interest in businesses and individuals utilizing design across various fields like products, communities, workplaces, user experience, and data. She delves into creative culture, profiles the individuals shaping it, and examines its evolving landscape. Her expertise lies in graphic design, visual identities, and branding.
Lilly Smith pursued her education with a Bachelor of Arts (B.A.) in Interdisciplinary Humanities from Michigan State University, where she graduated with honors. She also earned an Associate's Degree in Fashion Design with honors from the Fashion Institute of Technology and studied at New York University.
Lilly Smith has held significant roles in various organizations. She currently serves as an Associate Editor at Fast Company. Previously, she contributed her skills as a Content Marketing Manager at AIGA Design, an Editor at Design Observer, an Editorial Project Manager at AIGA Design, a Gallery Assistant at AIGA Design, a Collections Intern at Ella Sharp Museum, and an Event Coordinator + VIP Liaison at Tribeca Film Festival. Furthermore, she engaged in a Visual Arts program in Florence during her study abroad at Michigan State University.
Highlights
The success of the viral Harris-Walz camo hat proves just how important it is for brands to be able to rapidly respond to internet trends and move at the speed of culture.
Key stats shared with Fast Company by the Harris-Walz campaign:
- They added hats to the store w/in 5 hrs of coming up with the idea mid-day
- The initial run of 3,000 hats sold out in 30 min
- They made nearly $1 million in sales w/in ~a day after launch
- They capitalized on the moment by printing hats for Walz and his team to wear in Philadelphia that day, keeping the online conversation going. Walz's daughter Hope had the hat on her head by early evening.
More here, reported by Hunter Schwarz:
Cult t-shirt design studio Online Ceramics (iykyk), known for its stylistic screen prints that mix horror with humor, has had a huge influence on the merch of a critically-acclaimed movie studio you likely do know: A24.
For Fast Company, Online Ceramics co-founder Elijah Funk describes why the studio's "happy-sad" approach "works perfectly” with A24’s horror films. (All of their tees are sold out.)
“If you watched scary movies with complete belief and a serious mindset you might actually be a sadist, which I think most horror directors understand,” Funk says. “There has to be a bit of a punchline, or camp here and there, to lighten the mood.”
This taps into a visual tension that's key to the brand's broad success, and its work with movie studio A24. Movie fans reallly do love their tees. Turns out design and horror have a lot in common.
More from Funk on why A24 merch sells out, his memories of Halloween and how they impact his design work, and his VHS inspo for A24, here:
https://lnkd.in/eWg9sfHS
