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Lily Chiu-Watson

Director of Product Marketing, Writer, Tinkerer

Lily Chiu-Watson is the Director of Product Marketing for Intelligent Services at Adobe.12 Her areas of expertise include AI/ML for marketers, site optimization, and omnichannel analytics.1 She is also the co-author of "Adobe Target: Classroom in a Book," published by Adobe Press.1

In her role, Lily focuses on AI-powered marketing technologies and their applications in creating personalized and engaging customer experiences.12 She has been involved in Adobe's efforts to develop and promote unified marketing measurement solutions, including the Adobe Mix Modeller platform.23

Prior to joining Adobe, Lily worked in leadership roles spanning Product Management, Marketing, and Consulting at several companies, where she collaborated closely with customers.1 Her current work involves explaining and promoting Adobe's AI technologies and their impact on marketing strategies.13

Highlights

Lead or Fall Behind? A New Era of AI-Driven Marketing Measurement
Maximize Your Marketing ROI - Adobe Experience Cloud
Mar 24 · TechTarget
Customer Experience Webinars, Videos and Virtual Events from ... - TechTarget
Jul 18 · cmswire.com
Adobe Social Adds Instagram, LinkedIn + Foursquare Integrations

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Lily Chiu-Watson
Lily Chiu-Watson, photo 1
Lily Chiu-Watson, photo 2
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Location

San Francisco, California, United States