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Lily Frei
Strength & Conditioning Content Marketer, Editor, Copywriter
Lily Frei is a Senior Marketing Content Creator at TrainHeroic, where she combines her passion for fitness with her creative writing skills. She has a background in English and is described as a lifelong athlete and a "shameless bookworm" who approaches her work with a competitive spirit and a mindful communication style.12
In her role at TrainHeroic, she focuses on developing content that resonates with athletes and fitness enthusiasts, leveraging her knowledge of athlete psychology and functional fitness to create engaging marketing materials.2 Her experience spans over a decade in writing and content marketing, showcasing her versatility and commitment to the fitness industry.
Highlights
Hey-o! Another slightly witty/pretty useful piece by yours truly. Doing my best to make boring science knowledge fun! and! engaging!
What exactly is the relationship between insulin and blood sugar? What are those wearable patches you’ve been seeing and why are they popping up on athletes of all sports these days?
If you’re not a diabetic or living with someone who is, you might have missed the exposure to blood glucose management. But as a human with a body, especially an athlete, these are things you should actually know.
👉 Managing your BG isn’t just for people with diabetes.
Take this article for a spin to get a primer on understanding your body’s response to food during the Wild West of holiday eating. . . . #metabolichealth #food #fitness
Oh, hi! It's been a minute since I shared things! Because reasons. Walk with me real quick.
In January I crafted apparently the best pitch email ever of my life with the help of my marketing homies, Jennifer Ohlheiser & Brittany Kahl.
I asked if anyone wanted to participate in building our blog by submitting just one piece a month, 800+ words, to be edited & polished by yours truly. It's free marketing for our coaches with backlinks/social material + an easy way to provide educational goodies from experts to readers. Win/win/win.
Jenn sent that bad boy out to our thousands-strong network of coaches.
I thought maybe 15-20 people would respond. Coaches don't like to write??
Cut to me watching in abject horror as the replies flooded my godforsaken inbox like the Florida monsoon season.
A few days later, over 200 replies. 😱☠️
I scrambled to keep up with my canned responses as the editorial content calendar filled with signups for A NEW BLOG EVERY DAY until the fall. It was wild, folks.
So, I'm currently buried under a mountain of bad grammar, worse punctuation, poor sentence structure, passive voice, and stream-of-consciousness run-ons. Digging myself out one blog at a time as they just keep coming.
"It's a good problem to have." sweatdrop
Lucky for me, I enjoy the process of turning mud into the Taj Mahal. I imagine it's like Sudoku for numbers people.
Anyway, here's the New Year series on athlete psychology I wrote right before we sent the One Pitch to Rule Them All.
🥳 6 Tactics to Make Your Fitness New Year Resolution Finally Stick https://lnkd.in/gMSpwXrb
🤩 Get Out of Your Fitness Rut & Into the Winner's Mindset https://lnkd.in/gt43U2yi
🤓 Why You Need a Training Plan to Get Those Strength Gains https://lnkd.in/g8KS6EkP
😤 Don't Stop Now—The Keys to Fighting Motivation Fatigue https://lnkd.in/gAgA4gzZ . . . #trainheroic #athletepsychology #functionalfitness #gymnastics #crossfit #weightlifting #bodybuilding #blogs #marketing #contentmarketing #digitalmarketing
