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Lily Kanter
Co-Founder Serena & Lily & Founder/CEO at Boon Market
Lily Kanter is a serial entrepreneur with extensive experience in the home design and retail industries. She is the founder and CEO of Boon Supply Co. (also referred to as Boon Market), an eco-conscious enterprise launched in 2018 that donates at least 40% of its revenue to charities chosen by customers.67
Kanter is also well-known as the co-founder of Serena & Lily, a popular home furnishings and decor brand, which she led as CEO for thirteen years.23 Prior to her entrepreneurial ventures, she held leadership positions at major companies including Microsoft, where she received the Chairman's Award from Bill Gates for pioneering their first retail presence in San Francisco.25
In addition to her business achievements, Kanter is recognized for her philanthropic efforts. She is a Wexner Heritage Fellow and a Henry Crown Fellow at the Aspen Institute.2 She has been featured in Time Magazine as one of the "New Philanthropists" for her innovative approaches to giving back to the community.45
Kanter's career spans multiple successful ventures:
- Mill Valley Baby & Kids Home (2002)
- Serena & Lily (co-founder, 2004)
- Boon Supply Co. (founder and CEO, 2018)
- Averylily (founder, recent venture)23
She holds a bachelor's degree in accounting from Arizona State University and attended the Executive MBA program at Pepperdine University.15 Kanter currently resides in Hawaii with her husband and three sons, where she continues to pursue her interests in design, technology, and philanthropic causes.27




