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Lily Liu

Digital Marketing Specialist at Kauffman & Associates

Lily Liu is a seasoned professional with a strong background in digital marketing, social media, strategic communications, digital strategy, brand management, paid media, data analytics/visualization, and storytelling. She is passionate about all things digital and has a diverse skill set that encompasses various aspects of integrated marketing, data analytics, social media management, and content creation.

In the realm of integrated marketing, Lily is well-versed in CRM tools like Salesforce and Pardot, SEO/SEM platforms such as SEMrush and Google Trends, CMS/Publishing systems like Wordpress, Exposure, and Spark, as well as email marketing solutions like MailChimp and BEE Pro. Her proficiency extends to Advanced Excel functionalities like Pivot tables and Pivot charts, enabling her to derive valuable insights from data.

Leveraging her expertise in data analytics, Lily is skilled in coding with SQL and R, utilizing tools like Google Analytics, Google Ads, Google Data Studio, and Tableau for comprehensive data analysis and visualization. She excels in A/B testing methodologies to optimize strategies and drive results.

With a keen focus on social media management, Lily demonstrates proficiency in social listening and media monitoring tools such as Talkwalker and Crimson Hexagon. She leverages analytics from platforms like Twitter, Facebook, and Instagram to enhance social media strategies. Additionally, she is familiar with media list management using tools such as Cision.

In terms of content creation, Lily possesses a creative flair and is adept in the Adobe Creative Cloud Suite, including InDesign, Illustrator, Premiere, and Photoshop. She also utilizes Canva for designing engaging and visually appealing content.

Highlights

Skiing in Tahoe in spring 2023? Here's everything you need to know - San Francisco Chronicle
Skiing in Tahoe in spring 2023? Here's everything you need to know - San Francisco Chronicle
Jul 1 · Business Insider
Immigrant and first-generation entrepreneurs on tapping their roots - Business Insider
Lily Liu
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Location

Washington D.C. Metro Area