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Lily Zeng
MBA Candidate & Forté Fellow - Cornell Johnson Graduate School of Management
Professional Background
Lily Zeng is an accomplished professional currently pursuing her Master of Business Administration (MBA) at Cornell Johnson Graduate School of Management, set to graduate in the esteemed class of 2022. With a robust foundation in data-driven growth marketing, particularly within the financial technology (FinTech) sector, she has successfully navigated the complexities of modern marketing strategies. Her career trajectory showcases an impressive array of roles, demonstrating her adaptability and expertise in this ever-evolving field.
Before embarking on her MBA journey, Lily held pivotal positions that shaped her understanding of digital marketing and analytics. As a Senior Associate in Digital Marketing at Remitly, she honed her skills in targeted advertising and customer engagement strategies, utilizing her knowledge of platforms like Facebook Ads and Google Ads. This role allowed her to combine her analytical prowess with her creative instincts, resulting in innovative marketing campaigns that significantly enhanced user acquisition and retention.
Lily's career also includes invaluable experiences as a Product Manager Intern at Apple, where she was entrusted with contributing to product strategy and customer insights. This prestigious internship provided her with a unique perspective on product development and user experience, further enriching her expertise in digital marketing.
Additionally, she served as a Consultant at BR Consulting, offering strategic advice to clients on optimizing their marketing frameworks. As a Marketing Specialist at OnlineTimes Corporation and an Account Manager Assistant at Bank of China, she developed a solid foundation in account management and client relations, which continues to inform her professional interactions today. Her breadth of experience across diverse roles underscores her capability in navigating the complexities of digital marketing in a global environment.
Education and Achievements
Lily’s academic journey began at Riverstone International School, where she excelled in the International Baccalaureate (IB) program, laying the groundwork for her subsequent studies. She then pursued her Bachelor’s degree in Mathematics and Economics at the University of Washington, graduating in 2017. This rigorous academic background has equipped her with strong analytical and quantitative skills, giving her a distinct advantage in data-driven decision-making within marketing.
Now a prominent MBA candidate at Cornell, Lily is deepening her knowledge and expanding her skill set to take on future leadership roles in marketing and management. Her time at Cornell Johnson Graduate School of Management is marked by her commitment to academic excellence and her drive to enhance her understanding of global business practices.
Beyond her academic and professional accomplishments, Lily has displayed an unwavering commitment to diversity and inclusion in the workplace. As a recognized Diversity and Inclusion leader, she advocates for equitable opportunities and actively fosters an inclusive culture among her colleagues. Her leadership in promoting diverse perspectives is a testament to her vision of creating a more inclusive business landscape.
Achievements
Lily Zeng boasts a series of notable achievements throughout her career that highlight her capabilities in marketing and data analysis. With proficiency in various marketing platforms, such as SQL, WeChat, Apple Search Ads, and Programmatic Advertising, she has developed an extensive toolkit for driving marketing performance. Her creative approach to leveraging these tools has enabled her to design and implement strategies that resonate with diverse audience segments.
Her global acumen is illustrated by her travel and work experiences across 16 countries in the past five years, allowing her to adapt marketing strategies to different cultures and consumer behaviors. This international exposure enriches her marketing perspective and enhances her ability to operate in a globally interconnected marketplace.
Lily’s professional journey demonstrates not only her expertise in growth marketing but also her commitment to continuous learning and development. Her combination of academic achievements, professional experience, and a passion for diversity positions her as a rising star in the business world.
tags':['MBA candidate','Cornell Johnson','growth marketing','financial technology','global acumen','data-driven marketing','Diversity and Inclusion leader','SQL','Facebook Ads','Programmatic Advertising','University of Washington','Mathematics','Economics','Apple','digital marketing strategies'],
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