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Lin Fei (Lin) Yu

Project / Program / Product Mgmt Specialist

Lin Fei (Lin) Yu is a diplomatic and solutions-oriented manager with a track record of successfully developing consumer and employee-facing digital products and services in various organizational settings.

Lin is highly self-motivated, possesses strong organizational skills, and excels at leading cross-functional teams and senior staff while also mentoring junior employees.

As a Product Owner, Lin has effectively balanced customer needs with stakeholder objectives across different platforms, utilizing diverse methodologies to drive product success.

With a background in Integrated Marketing Communications from Emerson College and a degree in Business and Psychology from the University of Mary Washington, Lin combines creative and analytical skills to deliver impactful results.

Having held leadership roles at prestigious companies such as AKQA and National Geographic Partners, Lin has a proven ability to reduce operational costs, drive revenue growth, and enhance user engagement.

Currently based in Shanghai, Lin is keen on engaging with the local digital, creative, and expat communities, showcasing proficiency in English, Mandarin, and Shanghainese.

Lin's career journey encompasses roles ranging from Head of Delivery to Product Owner and Program Manager, reflecting a diverse skill set and adaptability in dynamic work environments.

With experience in public relations, marketing, consumer research, and digital program management, Lin brings a wealth of expertise in developing and implementing strategic initiatives.

Lin's career highlights include spearheading digital projects for major partnerships like SeatGeek, AmazonLocal, and LivingSocial, demonstrating a knack for driving successful collaborations.

Lin's passion for mentoring, coupled with a persuasive communication style, underscores a commitment to fostering team growth and delivering innovative solutions in the digital landscape.

Lin Fei (Lin) Yu
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Location

Changning District, Shanghai, China