Suggestions
Linda West
VP, Business Systems
Professional Background
Linda West is a seasoned marketing professional with extensive experience in brand positioning, content marketing, marketing automation, and digital advertising. With a demonstrated history of success in both B2B and B2C environments, Linda has held several significant leadership roles in prominent organizations, showcasing her ability to adapt and thrive in high-functioning teams. Her strategic approach ensures that marketing initiatives not only build brand awareness but also drive customer engagement and conversion rates.
Having served as Vice President of Business Automation at Indeed, Linda played a critical role in optimizing business processes and incorporating advanced marketing automation strategies. Prior to that, she held the position of Vice President of Marketing Systems at Indeed, where she developed sophisticated marketing frameworks that effectively integrated data analysis and customer insights.
At Glassdoor, Linda excelled as Vice President of Marketing Channels & Operations, and earlier as Sr. Director of Demand Generation & Marketing Operations. Her time at these organizations cemented her expertise in lead generation and nurturing strategies, enabling brands to cultivate lasting relationships with their customers and maximize their marketing investments. Linda also amplified her impact at Act-On Software, Inc. as Sr. Director of Marketing Technology & Operations, where she directed marketing technology initiatives that streamlined operations and improved campaign performance.
In earlier roles, Linda demonstrated her marketing acumen as Senior Manager of Demand Generation Marketing for Reed Elsevier's XpertHR, and as Director of Marketing at Defined Creative. Her experience extends to product management at Wolters Kluwer, where she managed SaaS and digital editions, underscoring her versatility in both strategic and operational capacities. Additionally, Linda's leadership at Fitch Learning and the Sacramento Metro Chamber allowed her to refine her skills in sponsorship and event management, ensuring successful promotions and engagements that resonated with target audiences.
Highlights
Hey all - do any of you have experience with 6sense? I'm interested in hearing from a few folks who have used them in current/previous roles. #b2bmarketing #martech
Planning to make Video a bigger part of your 2019 marketing or sales program? Get some great tips and inspiration from these 11 award-winning video programs from the 2018 #VIBAwards! I had a great time helping to judge the submissions and loved the creativity of these teams. Lots of great examples of high-performing video marketing campaigns as well as 1-to-1 personalized video selling. Grab some snacks and get ready to take lots of notes.
Video Marketing Winners: https://lnkd.in/gsGAbk5 #b2bmarketing #videomarketing
