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Linda Xiao

Strategy Director, DXD at Momentum Worldwide

Linda Xiao is the Strategy Director of Digital Experience Design (DXD) at Momentum Worldwide.1 She focuses on developing next-generation experiences tailored for the blended worlds of physical and digital.1 Linda works with key accounts, providing digital strategic leadership and guidance from omnichannel creative ideation to implementation.1

With expertise in understanding consumer needs and motivations, particularly in hybrid and virtual contexts, Linda plays a crucial role in Momentum's DXD practice.1 She collaborates with cross-functional teams, including strategy, experience design, technology, and creative professionals, to create innovative digital experiences.1

Linda has shared insights on the future of experiences, discussing topics such as the metaverse and its potential impact on the experience economy.12 She emphasizes the importance of blending physical and digital worlds to create meaningful connections with audiences and prepare for future developments in technology and user expectations.1

Highlights

May 7 · thoughtworks.com
TWKS CEO Guo Xiao Steps Down, Brd Appoints Mike Sutcliff
Feb 23 · momentumww.com
Momentum Unmasked - Future of Experiences: Virtual and Beyond
Momentum Unmasked - Future of Experiences: Virtual and Beyond

Related Questions

What are some notable projects Linda Xiao has led at Momentum Worldwide?
How does Linda Xiao's approach to digital experience design differ from traditional methods?
What skills and qualifications make Linda Xiao an effective Strategy Director at Momentum Worldwide?
How does Linda Xiao's work contribute to the development of the metaverse?
Can you provide examples of next-gen experiences Linda Xiao has designed?
Linda Xiao
Linda Xiao, photo 1
Linda Xiao, photo 2
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Location

Greater New York City Area