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Linda Yaccarino
Chairman of Global Advertising & Partnerships at NBCUniversal
Linda Yaccarino, the Chairman of Global Advertising and Partnerships, is a key figure in the media industry, commanding over $12 billion in revenue annually. With a background in Liberal Arts and Telecommunications from Penn State University, Linda has held prominent roles in leading media organizations. As the Chairman at NBCUniversal Media, LLC, she oversees all aspects of advertising sales and partnerships, marketing initiatives, and a pioneering data strategy project. Linda is dedicated to providing comprehensive advertising solutions across various platforms, catering to audiences at local, national, and global levels.
Highlights
The MMA Global POSSIBLE conference was complete proof that when our industry engages in direct and productive dialogue, and embraces meaningful partnership, anything is, well, POSSIBLE.
We heard very clearly this week that Twitter is committed to freedom of speech (not freedom of reach), accountability, and ultimate transparency. Those are things we can all get behind.
Now, as creators of culture and conversation on Twitter, all of us in the media and marketing industry have a responsibility to do our part. The door is open to give feedback and help improve this platform -- that’s beloved by hundreds of millions of people around the world -- all our consumers and fans.
So, let’s all jump in and keep proposing solutions to help Twitter 2.0 take flight (pun completely intended.) That’s what true partnership looks like. Personally, I’m committed to keeping this conversation going and working with Elon, the entire Twitter team, teams across NBCUniversal, CMOs, publishers, tech partners, and more.
Thank you, Elon for your time and transparency, and for taking action alongside the advertising community.
#OurPartnershipCommitment
Today, NBCUniversal proudly announced its partnership with Robert Kraft’s Foundation to Combat Antisemitism (FCAS) in the launch of its new national campaign to mobilize all Americans to #StandUpToJewishHate. As a unifying symbol of support, the blue square emoji 🟦 will make its debut across all screens. Thank you Robert Kraft and the team at the Foundation to Combat Antisemitism for organizing this critical campaign and to all our partners at Kraft Sports + Entertainment, WPP -- David Sable, Kirk McDonald, Matt Sweeney, Mark Read, Shari Schraber Natalya Namts, MBA Denise Ocasio Greg Manago Grant Lipschultz Rebecca Borg and more.
#OurPartnershipCommitment
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