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Jia Ling Yang

Founder

Jia Ling Yang is the founder and CEO of Playground, a web3 native social platform that aims to create a better social media experience.12 Here are some key details about her:

Background and Education

  • Jia Ling is Taiwanese American, raised in Santa Fe, New Mexico.3
  • She studied advertising and business at The University of Texas at Austin.23

Professional Experience

Jia Ling has over 8 years of experience in the advertising and media industry.2 Her career highlights include:

  • Founder of Playground (November 2020 - Present)3
  • Creative Director at STUDIOS@ (March 2014 - January 2020)3
  • Creative Director at Meta (2018)3
  • Senior Creative at Anomaly (November 2015 - December 2017)3
  • Senior Creative at TBWA\Chiat\Day (October 2011 - March 2014)3

Notable Achievements

  • Raised $2.3 million from Anomaly and Animoca Brands to fund Playground.1
  • Worked on global campaigns for major brands like Nike, Google, Apple, and H&M.2
  • Penned the "Forever Chuck" campaign for Converse's global rebrand.13
  • Helped concept and produce "The Name" campaign for P&G, which challenges people to embrace AAPI identity.1

Vision for Playground

Jia Ling's goal with Playground is to develop a better social media world that's:

  • Thoughtfully created
  • Devoid of algorithms
  • Rejects passive scrolling as community
  • Unites people for meaningful connections1

As a founder, her north star is to co-create a progressive playground that transcends divisions of race, gender, and geography.3

Highlights

May 26 · anomaly.com
Jia Ling Yang - Anomaly
Jia Ling Yang - Anomaly
Sep 19 · musebyclios.com
2 Minutes With … Jia Ling Yang, Founder and CEO of Playground
Dec 2 · nftculture.com
Playground NFT Platform: From JIA LING YANG | NFTs & Crypto Art
Playground NFT Platform: From JIA LING YANG | NFTs & Crypto Art

Related Questions

What inspired Jia Ling Yang to start Playground?
How does Playground differ from traditional social media platforms?
What are some of Jia Ling Yang's most notable projects in advertising?
How did Jia Ling Yang's background influence her career in creative direction?
What are the key features of Playground's web3 native platform?
Jia Ling Yang
Jia Ling Yang, photo 1
Jia Ling Yang, photo 2
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Experience

Founder at Playground (November 2020 - Present)
Creative Director at STUDIOS@ (March 2014 - January 2020), Creative Director at Meta (2018), Sr. Creative / Intrapreneur at Anomaly (November 2015 - December 2017), Sr. Creative at TBWA\Chiat\Day (October 2011 - March 2014), Design & Digital at @radical.media (October 2010 - February 2011), Interactive Creative at Crispin Porter + Bogusky (2011), Intern at Mpower Ventures (2007 - 2009)

Education

The University of Texas at Austin (Advertising, Business), University of California, Berkeley (Guest Lecturer, Mentor, 2022)

Location

United States