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Lindsay Dorf

Founder & CEO of Astor

Lindsay Dorf is the Founder and CEO of Astor, a personal finance platform designed to empower women in investing and financial management.12 She founded Astor in March 2022, leveraging her background in product management and marketing.13

Dorf's professional experience includes:

  • Lead Product Manager at Protonn (Jan 2021 - Jul 2021)
  • Senior Product Manager at Google (Nov 2018 - Jan 2021)
  • Lead Product Manager and Analyst at BlackRock (Oct 2015 - Oct 2018)3

Her educational background is impressive:

  • MBA from Harvard Business School
  • MS from Harvard John A. Paulson School of Engineering and Applied Sciences
  • BSE from the University of Michigan13

Dorf created Astor to address the gap she noticed among her friends, particularly women, who lacked confidence in investing despite their capabilities.2 The platform combines community support with investment guidance, offering features like the "Path to Wealth" to simplify the financial journey for users.2

Under Dorf's leadership, Astor has grown rapidly, primarily attracting women aged 20 to 35.2 Her vision is to make financial health an integral part of overall well-being, focusing on investments and community engagement to boost users' confidence in their financial strategies.2

Highlights

Aug 19 · linkedin

Curious what a Financial Advisor does with her money?

This week on Astor's All Our Holdings, we interviewed Rebecca Pino, MBA, a Financial Advisor and a champion of women’s financial empowerment. Her warm, encouraging presence is a breath of fresh air in an otherwise intimidating financial world. We sat down with Rebecca to discuss her approach to investing, the difference a plan makes, and understand the first step everyone should take towards financial empowerment.

And the best part? Rebecca is part of Astor's Financial Expert Program, which means you can get her feedback & advice in the app. Read her profile & download Astor to get in touch!

Aug 1 · linkedin

Gatekeeping gets us nowhere. 64% of adults in the US experience financial anxiety, but what we know from experience, is that being transparent about our money is the first step to transforming it.

Katie Gatti Tassin of Money with Katie and Lindsey Stanberry of The Purse know this better than anyone, which is why we are collaborating with them on our upcoming event: Building Financial Health.

Lindsey Stanberry pioneered a cultural wave of money transparency with her work on Refinery 29’s Money Diaries. Continuing now with The Purse, she’s made a career of opening up our eyes to how individuals think about, spend, and grow their money.

Katie Gatti Tassin started Money with Katie as a way to document her journey to financial independence. Now, she has a cult-following and one of the most streamed financial podcasts. Her candor is unmatched, and so is her investing expertise.

Together, we’ll discuss the emotional side of finances and the mindset & skills you need to grow your net worth.

Use coupon code ASTOR to join the event for free! RSVP here: https://lu.ma/jkl9wsru

Related Questions

What inspired Lindsay Dorf to create Astor?
How does Astor's approach to financial advice differ from other platforms?
What challenges has Lindsay Dorf faced as a woman in fintech?
How did Lindsay Dorf's background in product management and marketing influence Astor's development?
What are some unique features of Astor's "Path to Wealth" program?
Lindsay Dorf
Lindsay Dorf, photo 1
Lindsay Dorf, photo 2
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Location

Brooklyn, New York, United States