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Lindsay Forster

CEO at Shepper - NED - Executive Coach

Lindsay Forster is the CEO of Shepper, a company that leverages a technology platform to gather real-time data through a network of local community members known as "Shepherds." Under her leadership since 2020, Shepper has expanded significantly, multiplying its user community and enhancing its service offerings in sectors such as retail and consumer goods.12

Background and Career

Before joining Shepper, Forster held significant roles in major organizations. She worked at Lloyds Banking Group in various capacities related to products, marketing, and partnerships. Most notably, she served as the Chief Marketing Officer at Aviva, where she honed her skills in customer engagement and brand strategy.1 Her passion for driving positive change for consumers is a central theme in her professional narrative.1

Shepper's Mission and Operations

At Shepper, Forster focuses on enabling clients to access real-time insights through their platform. The company boasts a network of approximately 150,000 Shepherds who collect data across various locations quickly and efficiently. This model allows businesses to gain insights into conditions, pricing, customer experiences, and more, all within a short timeframe.12

Forster emphasizes the importance of understanding client needs and customizing solutions to meet diverse challenges within the retail sector. Her approach combines technology with community engagement to deliver actionable insights that drive business success.12

Future Aspirations

Looking ahead, Forster aims to continue growing Shepper's presence in the UK while exploring global opportunities. The company's strategy includes developing new features to enhance user engagement and data collection capabilities, ultimately benefiting both clients and the Shepherds themselves.12

Highlights

[Interview] Lindsay Forster CEO, Shepper | Retail Bulletin
[Interview] Lindsay Forster CEO, Shepper | Retail Bulletin

Related Questions

What inspired Lindsay Forster to transition from corporate roles to entrepreneurship?
How has Lindsay Forster's background in marketing influenced her leadership style at Shepper?
What are some key achievements Lindsay Forster has accomplished since becoming CEO of Shepper?
How does Shepper's technology platform differ from competitors in the market?
What challenges has Lindsay Forster faced in growing Shepper's user community?
Lindsay Forster
Lindsay Forster, photo 1
Lindsay Forster, photo 2
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Location

Chalfont St. Peter, England, United Kingdom