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Lindsay Hoffman

Small business owner. Previously Gusto, BlueVine

Lindsay Hoffman serves as Partnerships - Gusto Embedded at Gusto, where she focuses on developing strategic partnerships within the embedded fintech space. Based in the Greater Chicago Area, she has a strong background in building long-term customer relationships and enhancing service offerings at Gusto.134

Education and Background

Lindsay holds a degree from The University of Chicago Booth School of Business, which has equipped her with the skills necessary for her current role. Her professional experience includes various positions at Gusto, where she has contributed significantly to their embedded payroll initiatives.13

Professional Focus

In her role, Lindsay is involved in discussions around embedded fintech, aiming to innovate and improve payroll solutions for customers. She actively engages with industry trends and research to enhance Gusto's offerings.24

Networking

Lindsay is well-connected on LinkedIn, boasting over 500 connections, which reflects her active engagement in the professional community.1

Highlights

May 3 · linkedin

On May 16th, Gusto Embedded is hosting SaaS 3.0! We're exploring trends in embedded finance, and showcasing stories from partners who have implemented embedded finance, with our friends at Payrix, Unit, Melio, Parafin, and Clair

Join us!!

https://lnkd.in/g_J6B7Nt

Dec 12 · linkedin

🎯 94% of SMBs want software tailored for their industry 🔎 70% are planning to switch to a new payroll solution in the next 12 months 🛡 Reliability is the most important attribute SMBs look for in an in-app payroll solution

Check out Gusto Embedded's report surveying 400+ SMBs, and interviewing 30+ SMBs, on their software spend and what they look for in all-in-one solutions broken out by industry. Hope you find this helpful for understanding your customer need and how you can drive value for your SMB customers.

https://lnkd.in/g83NAfn6

#smallbusiness #fintech #saas #embeddedsoftware

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Lindsay Hoffman
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Location

Greater Chicago Area