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Lindsay Jackson

Marketing at Made In

Lindsay Jackson is the Senior Vice President (SVP) of Marketing at Made In, a premium cookware company.2 She plays a key role in shaping the brand's marketing strategy and has been instrumental in developing their in-house video content approach.

Career at Made In

Lindsay has been with Made In for several years, progressing through various marketing roles:

  • She currently serves as the SVP of Marketing2
  • Previously, she held the position of VP of Brand Marketing & Strategy4
  • Earlier in her tenure, she was the Senior Director of Brand Marketing5

Background and Education

Lindsay Jackson holds a Bachelor of Arts (BA) in Economics and Political Science from Southern Methodist University.3 This educational background has likely contributed to her strategic approach in marketing and brand management.

Achievements and Recognition

Her contributions to Made In's marketing efforts have not gone unnoticed. In 2022, Lindsay was awarded the CommerceNext Award for Most Effective Brand Marketing.4 This recognition highlights her effectiveness in developing and implementing successful marketing strategies for the brand.

Marketing Strategy at Made In

Under Lindsay's leadership, Made In has developed a robust in-house video content strategy that has yielded significant benefits for the company:

  • The strategy focuses on featuring professional chefs using Made In products and creating how-to content
  • It has resulted in substantial cost savings, reportedly sparing at least half a million dollars on external creative agency fees
  • The approach has improved conversions, with emails containing video content seeing three times the conversion rate of those without
  • It has also contributed to increased traffic, with blog posts updated with videos experiencing a 100% traffic lift1

Lindsay emphasizes the importance of agility in their content creation process, allowing the team to quickly produce and publish relevant content based on chef insights or product features.1

Related Questions

What are Lindsay Jackson's key achievements at Made In?
How did Lindsay Jackson's background in Economics and Political Science influence her marketing strategies?
What inspired Made In to shift its video content strategy in-house?
How has Lindsay Jackson's leadership impacted Made In's marketing efforts?
What are some examples of successful campaigns led by Lindsay Jackson at Made In?
Lindsay Jackson
Lindsay Jackson, photo 1
Lindsay Jackson, photo 2
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Location

United States

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