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Lindsay LaShell

Marketing activist supporting justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or BIPOC founders and nonprofits.

Lindsay Dayton LaShell is a marketing activist and entrepreneur who founded Open Lines Marketing (formerly Diamond + Branch), a consultancy focused on helping purpose-driven organizations develop effective marketing strategies.123

Professional Background:

  • Creator of the Open Lines Marketing Framework
  • Former elementary school teacher who transitioned back to technology and marketing
  • Specializes in helping women, indigenous, queer, and POC founders, B Corps, and nonprofits
  • Focuses on empowering entrepreneurs through accessible marketing strategies124

Core Philosophy: LaShell describes herself as a "marketing activist" whose work aims to advance justice, equity, and sustainability through marketing. Her approach centers on empathy, emphasizing understanding customer journeys and helping organizations develop marketing strategies that are efficient and meaningful.12

Business Evolution:

  • Started with Diamond + Branch marketing agency
  • Pivoted during the pandemic to a consulting model
  • Rebranded as Open Lines Marketing, focusing on teaching her marketing framework
  • Helps clients develop marketing strategies they can implement themselves14

Her mission is to provide excellent marketing strategies to underrepresented entrepreneurs, believing that "if underrepresented and under-resourced entrepreneurs have better marketing, their businesses will be stronger".4

Related Questions

What inspired Lindsay LaShell to become a "marketing activist"?
How does the Open Lines Marketing Framework work?
What are some common mistakes organizations make with social media marketing?
How does Lindsay's background in teaching influence her marketing approach?
What makes the "Blue Apron" of marketing services unique?
Lindsay LaShell
Lindsay LaShell, photo 1
Lindsay LaShell, photo 2
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Location

Alhambra, California, United States