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Lindsay Rothlisberger

Marketing Operations and Email at Zapier

Lindsay Rothlisberger is currently the Director of Revenue Operations at Zapier, not the Head of Marketing Operations and Email.1 She has been in this role since August 2022.1 Previously, she held the position of Senior Manager, Marketing Operations and Email at Zapier from March 2020 to August 2022.1

Lindsay has over 16 years of experience in marketing and has a proven track record in transforming ideas into impactful strategies.3 She was Zapier's first marketing ops hire and has been instrumental in shaping a unified Revenue Operations (RevOps) organization that coordinates across marketing, sales, and customer success.3

At Zapier, Lindsay leads a Revenue Operations team consisting of four sub-teams focused on improving the effectiveness and efficiency of go-to-market programs.2 Her team works on technology implementation, data management, and process optimization to ensure a seamless experience for Zapier's prospects and customers across marketing, sales, and customer success interactions.2

Lindsay's background includes roles such as Global Marketing Operations Director at UNiDAYS, Digital Strategist at Oracle, and various marketing positions at companies like The Chronicle of Higher Education and Blackboard.1 She holds a Bachelor of Arts in Communication from UC Santa Barbara.1

Recently, Lindsay has been actively involved in leveraging AI for efficiency and growth at Zapier, leading internal AI strategy forums and implementing AI solutions across various aspects of the business, including lead routing, customer handoffs, and sales coaching.3

Highlights

Jul 17 · aptitude8.com
Lindsay Rothlisberger: Leveraging AI for Efficiency and Growth
Sep 22 · sharebird.com
Lindsay Rothlisberger on Stakeholder Management - AMA - Sharebird
Apr 4 · sharebird.com
Lindsay Rothlisberger's Profile | Sharebird
Lindsay Rothlisberger's Profile | Sharebird
Jul 4 · martechpod.com
Technical Debt Is Hindering Your Marketing Team - Martech Podcast
May 27 · finite.community
B2B Marketing Podcast: Tackling tech debt with Lindsay Rothlisberger
B2B Marketing Podcast: Tackling tech debt with Lindsay Rothlisberger

Related Questions

What strategies does Lindsay use to manage tech debt in marketing operations?
How does Lindsay's approach to Revenue Operations differ from traditional marketing strategies?
What are some key challenges Lindsay has faced in her role at Zapier?
How does Lindsay ensure collaboration between marketing and sales teams at Zapier?
What impact has Lindsay's work had on customer experience at Zapier?
Lindsay Rothlisberger
Lindsay Rothlisberger, photo 1
Lindsay Rothlisberger, photo 2
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Location

San Diego, California, United States