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Lindsay Rowntree
COO at ExchangeWire; Co-Host of The MadTech Podcast
Lindsay Rowntree is a dynamic and accomplished digital marketing professional, recognized as a thought leader and C-level executive with a solid background in paid search, digital content, and B2B media operations.
With over 6 years at a global media agency focusing on paid search and digital, and 7 years dedicated to digital content and operations at a B2B media company, Lindsay's expertise spans the realms of media, marketing, and commerce.
Currently serving as the Chief Operating Officer at ExchangeWire, Lindsay previously excelled in the role of Head of Content, overseeing the curation and development of content related to programmatic, ad tech, and martech innovations while expanding ExchangeWire's global audience engagement.
In the capacity of COO, Lindsay manages the operations of ExchangeWire globally, including key events like ATS and The Wires awards, alongside leading content and marketing teams to drive strategic initiatives.
Leveraging a wealth of experience in branding and performance digital marketing, Lindsay's standout proficiency lies in performance marketing, consistently delivering tangible results and securing new business opportunities through strategic leadership and ongoing investments in people, technology, and innovation.
Recognized as one of the top 50 Women in Search by Google in collaboration with the Drum in 2015, Lindsay's stellar career trajectory is underpinned by her commitment to excellence, innovation, and driving industry-leading search activation.
With a robust skill set encompassing platforms like Google Adwords, Bing Ad Center, DoubleClick Suite, Adobe Marketing Cloud, various analytics tools, social media advertising, CRM systems, and more, Lindsay's technical prowess is matched by her strategic acumen and business acuity.
Educationally, Lindsay pursued a BSc degree in International Business and German at Aston University, complemented by prior studies at Churcher's College, reflecting her dedication to academic excellence and continuous learning.
Having held significant roles across ExchangeWire, WireCorp, FastGrowthBrands, TheGamingEconomy, and Starcom MediaVest Group among others, Lindsay's multifaceted career has seen her excel in various marketing, operational, and leadership capacities, shaping her into the influential industry figure she is today.
Highlights
An update today from Axios Login suggests the dominance of TikTok among younger users has basically changed the future of online, from a world where everything is focused on your own personal network, including the content you consume, to one in which super-smart algorithms select attention-grabbing content for you.
It might seem obvious, but I actually don't think many of us realise just how powerful a platform TikTok actually is. I recently recorded a MadTech Podcast episode with TikTok's Tamsin Vincent and Philippa Dunjay from TikTok's Creative Lab, and as someone who is a lapsed and infrequent user of TikTok, and often feels too old to really understand how the kids use it, the conversation really opened my eyes to a number of things.
- There are so many incredibly smart and creative content creators on this platform, and brands like Microsoft and Costa Coffee are really leveraging that through things like remixing, allowing creators and users to have fun with their brand messaging.
- TikTok is a hugely growing search platform, and the younger generation are choosing to search for products there instead of Google.
- TikTok drives community commerce through trends like #booktok or #cleantok, and even causing some shops to run out of feta cheese because a creator got a feta pasta dish trending.
I really recommend you listen to this episode if you've not heard of trends like #booktok, #cleanyourmind, #tiktokmademebuyit, remixing, or Binley Mega Chippy (it's worth listening just to understand what on earth that means), and especially if you're wondering how you can effectively advertise on TikTok.
The episode is available wherever you get your podcasts on 'The MadTech Podcast' channel, and you can also listen here: https://lnkd.in/e8cccPcD
#tiktok #tiktokads #tiktokmarketing #tiktokadvertising #tiktokstrategy #tiktoktrends #podcast #madtech #adtech #socialemediamarketing #digitalmarketing #digitaladvertising #branding #brandadvertising #brandbuilding
What big trends will shape digital advertising for agencies and brands in the next 12 months? In our special Wednesday episode of The MadTech Podcast, I'm joined by mSix&Partners' Stefan Kurkic and Scibids' Harriet Cunningham to hear their thoughts on how an important AI, Web3, advertising's carbon footprint, emerging digital channels, the cookieless ecosystem, and having a mobile-first mindset will be for buyers in 2023. I'm biased, but it's definitely worth a listen!
Available on Spotify, Apple, Google, wherever you get your podcasts, or tune in here: https://lnkd.in/eJPsvs8X
#advertising #marketing #adtech #martech #madtech #podcast #ai #web3 #metaverse #cookieless #cookielessfuture #ctv #dooh #mobilemarketing #carbonfootprint #digitaladvertising #marketers #mediaagency
