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Lindsay Tjepkema
CEO & Co-Founder at Casted
Lindsay Tjepkema is the CEO and Co-Founder of Casted, a B2B podcast and video marketing platform.12 She founded Casted in 2019 with the mission to empower B2B marketers to maximize and measure the impact of their creativity and connection through Amplified Marketing.3
Before starting Casted, Lindsay had a successful career in marketing, including roles as:
- VP of Brand & Content at Emarsys, a global SaaS/MarTech platform1
- Head of marketing strategy at digital marketing agencies1
- Leader of marketing teams within global B2B brands1
- Owner of her own consulting agency1
Under Lindsay's leadership, Casted has achieved significant growth:
- Doubled in size of employees
- Quadrupled revenue
- Tripled its customer base, including market leaders like Salesforce, Drift, and ZoomInfo1
Lindsay is passionate about authentic brand-building, women in leadership, strong workplace cultures, and content marketing that prioritizes audiences over algorithms.4 She is also a speaker, podcaster, and mother to three young boys, including twins.4
In April 2024, after five years of growth at Casted, Lindsay left the company to move to Boston. She has since started sharing her learnings as an advisor, brand builder, and thought leader for other founders through her company Human Brands Win.3
Highlights
🙌 That moment when the script flips and a founder I'm coaching with realizes the path to their success and their happiness is not what any other founder has done. The path is unique to THEM.
The most successful (and happiest) entrepreneurs... 👏 Know that their greatest strengths are what others often call their weaknesses. 👏 Audaciously embrace their differences in spite of the pressure to conform to what the rest of the world says they should be. 👏 Bravely build a brand that and a business that thrives not in spite of what makes them different, but because of it.
This has ABSOLUTELY been true in my own entrepreneurial journey. And I LOVE helping others see it, too.
Which is why... 📣 I'm giving away 2 MONTHS of founder coaching to 2 audacious founders 📣 (aren't you glad you kept reading?)
Why? Well...
- School is starting up again so I've got time for a couple more founder sessions. (Hi-5 🖐️ to my fellow parents. We made it!)
- And (queue Sara Bareilles) 🎶 I WANNA SEE YOU BE BRAVE 🎶
How do you get in on this giveaway?
- Follow me if you aren't already.
- Comment 'BRAVE' + let me know what you want to discuss in our time together.
Winners will be notified 8/23. Let's Go!
#Giveaway #Founder #BoldlyBeYourself #Entrepreneur #FemaleFounder
Ooooh! Get excited, because I sure am!🌟😎 🌟
My turn to add this pretty pink graphic to my feed because I'm speaking at this year's MarketingProfs B2B Forum November 12-14 in my lovely new hometown: Boston
I've been saying "The most human brand wins" for YEARS, but this is the first time I'm actually doing a talk on the topic. AND it's the first time I'm speaking since starting my new company called... yeah... Human Brands Win.
So I'm a little nervous. Very excited. And extremely eager for you to be there. You can even use my the code SEEMESPEAK for $100 off your registration!
https://lnkd.in/ge_HitJQ #mpb2b
