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Lindsay Ulrey
Vice President, Global Sports Experiences and Partnerships at American Express
Professional Background
Lindsay Ulrey is an accomplished marketing and partnerships professional with over 11 years of extensive experience in creating and executing insight-driven strategies. Currently serving as the Vice President of Global Sports Experiences and Partnerships at American Express, Lindsay has demonstrated a remarkable ability to drive growth and foster innovative customer experiences through effective marketing strategies. Her career showcases a progressive trajectory, starting from her early days as an Associate Account Executive at Ketchum to her leadership roles at Momentum Worldwide and then elevating to her current prestigious position at American Express.
Throughout her career, Lindsay has played a pivotal role in the intersection of marketing, experiential engagement, and partnerships. She has successfully managed prominent brand collaborations and large-scale experiential marketing initiatives, particularly in the sports, fashion, film, and festivals sectors. Her profound understanding of consumer behavior, coupled with a strategic mindset, has led to the creation of memorable brand experiences that resonate with diverse audiences.
Education and Achievements
Lindsay's educational foundation significantly contributes to her expertise in marketing and partnerships. She earned her MBA in Marketing and Strategy from the prestigious Stephen M. Ross School of Business at the University of Michigan. This advanced degree equips her with advanced knowledge of market analysis, consumer insights, and strategic marketing frameworks necessary for leading successful marketing initiatives.
Prior to her MBA, Lindsay obtained her Bachelor of Science degree in Industrial and Labor Relations from Cornell University, where she laid the groundwork for her understanding of organizational dynamics and employee engagement — essential elements in driving effective marketing strategies and partnerships.
Additionally, she received her early education at Cranbrook Schools, which helped in developing her analytical and creative thinking skills from a young age.
Notable Roles and Contributions
In her current role at American Express, Lindsay leads a dynamic team focused on building strategic alliances within the sports industry, enhancing customer experiences through innovative partnerships, and organizing premier global sports events. Her exemplary leadership and vision have not only been beneficial for American Express but have also set benchmarks in the marketing industry for experiential engagement.
Before her current position, Lindsay was a Director of Global Experiential Marketing and Partnerships (Premier Events) at American Express, where she developed and executed high-impact marketing programs that significantly enhanced the brand's visibility and engagement among consumers. She crafted and nurtured key partnerships that aligned with the brand's mission and values, driving deeper connections with customers across various platforms.
Her earlier roles at American Express, including Senior Manager of Global Experiential Marketing and Partnerships focusing on Fashion, Film, and Festivals, highlight her versatility and ability to adapt marketing strategies to different domains. Lindsay's hands-on experience in managing intricate marketing campaigns has garnered industry recognition and positioned her as a thought leader in the marketing landscape.
Prior to joining American Express, Lindsay accumulated a wealth of experience while working at Momentum Worldwide, where she advanced through several roles from Account Executive to Account Director. During her tenure, she was instrumental in delivering creative marketing solutions and coordinating experiential campaigns that drove brand awareness and consumer engagement.
Furthermore, her foundational experience as an Entertainment Marketing/Public Relations Assistant at Harrison & Shriftman provided her with a solid background in PR and brand representation, which complements her marketing expertise.
Achievements
Lindsay Ulrey's career is marked by a series of significant achievements that illustrate her dedication to excellence in marketing and partnerships. Some of her key accomplishments include:
- Leading strategic initiatives at American Express that have strengthened brand affinity and customer loyalty.
- Delivering high-impact experiential marketing campaigns that have garnered media coverage and increased brand visibility in competitive markets.
- Developing partnerships that have created unparalleled customer experiences across major global events, particularly in the sports sector.
- Cultivating a culture of innovation within her teams, encouraging creativity and collaboration to push the boundaries of traditional marketing.
As Lindsay Ulrey continues to thrive in the ever-evolving landscape of marketing and partnerships, her commitment to delivering exceptional customer experiences and building meaningful connections remains at the forefront of her professional journey.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.