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Lindsay Van Kirk

Product, Strategy and Operations leader

Lindsay Van Kirk is the SVP and General Manager of D/Cipher, Dotdash Meredith's market-leading intent targeting solution.13 She joined Dotdash Meredith in January 2024 to lead D/Cipher, which is an in-house contextual targeting solution launched in 2022.4

Van Kirk has a diverse background in AdTech and product management:

  1. She started her career in programmatic advertising at AppNexus, where she worked on the Publisher Suite and led marketplace/exchange product strategy.1
  2. At AppNexus/Xandr, she led the DSP product team and launched Xandr Invest after AT&T's acquisition.13
  3. Following her time at AppNexus/Xandr, she worked in sales, product, and operations roles at various fintech companies.1
  4. Prior to joining Dotdash Meredith, she led Product at Operative, managing a global team across 7 different SaaS products for major media companies.13

Van Kirk's educational background includes:

  • BSFS in Culture and Politics from Georgetown University
  • Certificates in Arabic from Yale and the American University in Cairo13

In her current role, Van Kirk is focused on developing D/Cipher as an alternative to cookie-based targeting, emphasizing the benefits of contextual targeting for advertisers and publishers.4 She has been actively involved in hiring for her team, recently posting openings for a Senior Yield Analyst in Programmatic and a VP of App Monetization.25

Highlights

Oct 8 · adexchanger.com
Context vs. Cookies With Dotdash Meredith's D/Cipher Lead
Context vs. Cookies With Dotdash Meredith's D/Cipher Lead
Lindsay Van Kirk - Schedule: Speaker / Advertising Week NY 2024
Lindsay Van Kirk - Schedule: Speaker / Advertising Week NY 2024
Brand & Corporate Leadership - Dotdash Meredith
Brand & Corporate Leadership - Dotdash Meredith

Related Questions

What are Lindsay Van Kirk's main responsibilities at Dotdash Meredith?
How did Lindsay Van Kirk's experience at AppNexus influence her role at Dotdash Meredith?
What makes D/Cipher a market-leading intent targeting solution?
How does Lindsay Van Kirk's background in fintech contribute to her current position?
What are some potential new features for D/Cipher under Lindsay Van Kirk's leadership?
Lindsay Van Kirk
Lindsay Van Kirk, photo 1
Lindsay Van Kirk, photo 2
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Location

New York, New York, United States