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Lindsey Cook
Director of Digital & Experience Strategy at GSW, powered by Syneos Health
Lindsey Cook is a seasoned professional with a strong background in digital marketing, performance media, and automation platform strategy. With experience in agency and in-house marketing roles in the pharmaceutical, healthcare, and public health sectors, she currently serves as a Customer Experience (CX) strategist at GSW, focusing on enhancing customer experience and leveraging emerging technologies to drive pharma brands towards exceeding their business objectives.
Before her current role, Lindsey led digital marketing strategy and campaign execution for Cardinal Health's Specialty Solutions business units, creating digital campaigns to promote biopharma services and specialty pharmaceutical distribution and technology solutions to various healthcare entities. Her expertise extends to areas such as oncology, cardiology, rheumatology, nephrology, and retina therapeutic areas, with experience working with clients like Geisinger and Crystal Run Healthcare.
Lindsey's industry experience spans biopharma, pharmaceutical distribution, specialty physician practices, hospitals, healthcare, public health, government, technology, software, non-profit, and accounting sectors. Her skill set includes omnichannel marketing, analytics, content marketing, data-driven personalization, demand generation, inbound marketing, digital marketing strategy and execution, lead generation, performance marketing, pipeline management, SEO, SEM, and proficiency in various platforms such as Adobe Creative Cloud, Google AdWords, LinkedIn Campaign Manager, and marketing automation tools like Eloqua and Salesforce Marketing Cloud.
She pursued her MA in Interactive Media at Elon University and obtained her BA with a major in Philosophy and a minor in English from Wofford College. Additionally, Lindsey has been involved in various organizations, holding positions such as Director of Customer Experience (CX) Strategy at GSW Advertising, Digital Marketing Manager at Cardinal Health, Sr. Marketing Communications Specialist at Battelle, among others. Her diverse professional background includes roles in content management, marketing strategy, and editorial positions across multiple industries and disciplines.
