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Lindsey Kracum

Vice President of Brand at Welly Health

Lindsey Kracum is an accomplished marketer with over 14 years of experience across agency and client-side roles, specializing in health and beauty CPG products.

She has a strong background in digital marketing and analytics, coupled with a passion for consumer insights.

Lindsey's specialties include brand management, marketing strategy, consumer and market research, financial forecasting, digital marketing, e-commerce, media planning, business analytics, and public speaking.

Her educational background includes an MBA in Marketing from the University of Southern California - Marshall School of Business and a BA in Communications from the same institution.

Currently, Lindsey serves as the Vice President of Brand at Welly Health PBC and has previously held the position of Brand Director at the same organization.

Prior to her current role, she gained valuable experience at Johnson & Johnson, where she served in various brand management positions, focusing on Neutrogena products globally and in North America.

Lindsey has also worked as a Digital Marketing Manager at Stila Cosmetics, Intelligent Beauty (now TechStyle), and held digital marketing and analytics roles at BLITZ, Team One, and media planning roles at Team One.

Her diverse background showcases her expertise in marketing strategy, advertising development, P&L management, digital media planning, and buying across different industries and brands.

In addition to her professional experience, Lindsey enjoys public speaking engagements and excels in new media strategies.

Lindsey Kracum
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Location

Greater Minneapolis-St. Paul Area