Suggestions
Lindsey Plocek
Director of GTM & Product Marketing at Mindtickle
Lindsey Plocek is the Head of Go-To-Market (GTM) and Product Marketing for Revenue Productivity Solutions at Mindtickle, a company focused on sales enablement and revenue growth. Based in San Francisco, California, she is recognized for her high-energy approach and commitment to driving revenue transformation.
Professional Background
Before her current role at Mindtickle, Lindsey founded her own sales and marketing consulting practice, where she worked with various companies, helping them generate significant new business. Notably, she played a crucial role in the growth of Chorus.AI, which was later acquired for $575 million. Her experience also includes leadership positions at STRIVR, where she led a sales team and significantly increased enterprise business, and as Head of Marketing at Crowdtap, where she contributed to a sixfold revenue increase during her tenure.
Education
Lindsey holds a degree in Journalism with a focus on Advertising Management and English from Ohio University, where she was also recognized with the Don Perris Internship Scholarship Fund.
Personal Insights
In addition to her professional achievements, Lindsey shares personal milestones, including her journey as a new mother, which she balances alongside her career in sales and marketing.1
Highlights
I recently decided to pursue time instead of money for the first time in my career and am now working ~3.5 days a week fractionally (supporting two amazing companies, might I add!).
While my income will likely be 30-35% less this year, this is what the extra time has gotten me:
- One hour more of sleep every night
- Every Friday spent fully with my one year old son taking adventures around the city
- A private poetry lesson every other week editing my first chapbook
- Two extra hours to workout every week
- Nearly always ending my day by 4 PM
- No night and weekend work
- A little more time to grocery shop and cook
- No days where I do not go outside (It used to be 1-2 in the past, easily!)
- Rarely have to do errands on nights or weekends
35% less isn’t a small amount in SF. And as a former sales leader, my income has already fallen quite a lot from what it was in my late twenties when I managed 5-14 person sales teams.
While I’m open to picking up more work at times, I have never felt better in my working life.
B2B marketers, are you adjusting your strategy to keep up with the evolving content consumption habits influenced by platforms like Tik Tok and Instagram?
🎥 I'm focusing on accelerating short video creation and will be sharing valuable insights to help you produce more video content efficiently.
Let's talk about creating impactful content together - from thought-leadership clips to customer testimonials, micro demos, panel discussions, webinars, event highlights, personalized SDR outreach, and beyond.
If you're keen on enhancing your short video game, feel free to DM me to try Vidoso. We'd love to get your feedback on it!
#B2BMarketing #VideoMarketing #ContentMarketing #ContentMarketingTips #CustomerMarketing #DemandGeneration
