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Lindy Norris
Director Marketing + Public Affairs @ New Flyer - TEDx Speaker - Marketing Mag 30 Under 30
Professional Background
Lindy Norris is a distinguished professional with a robust background in strategic marketing, public affairs, and business development. As the current Director of Marketing and Public Affairs at New Flyer Industries, Lindy plays a pivotal role in shaping the company’s public image and marketing strategy within the transportation sector. With her innovative approach, she has successfully implemented campaigns that resonate with the brand's mission and values, helping to position New Flyer as a leader in the industry.
Lindy's career trajectory showcases her diverse experience across various sectors. Having formerly served as the Director of Marketing Communications at New Flyer Industries, she has cultivated a deep understanding of effective communication strategies and stakeholder engagement. Her leadership skills were further demonstrated during her tenure as the Director of Business Development and Marketing at Pitblado Law, where she developed and executed comprehensive marketing strategies that enhanced the firm’s visibility and client engagement.
Lindy's expertise extends to strategic planning and business development, as evidenced by her former role as Vice President of Strategy and Business Development at Q Power Communications. Here, she was instrumental in identifying growth opportunities and driving initiatives that elevated the company's market position.
Education and Achievements
Lindy Norris is a proud alumna of the University of Manitoba, where she pursued an extensive academic journey. She holds a Master of Business Administration (MBA) and a Bachelor of Arts in Management and Sociology, which provided her with a solid foundation in critical thinking and analytical skills. Additionally, Lindy earned a Bachelor of Commerce in Marketing and Business, equipping her with specialized knowledge in marketing strategies and business dynamics.
Furthering her commitment to professional development, Lindy has also studied Public Policy and Cybersecurity through EdX, showcasing her adaptability and eagerness to stay ahead of industry trends. Alongside her formal education, she has pursued project management certification at the University of Manitoba, enabling her to effectively manage complex projects and lead teams toward successful outcomes.
Her accomplishments have been recognized by her peers, having served on the Board of Directors at Sunova Credit Union. This role exemplified Lindy's dedication to community service and her insights into financial services and cooperative governance.
Notable Achievements
Throughout her career, Lindy has achieved numerous milestones that reflect her expertise and dedication to her profession. Her tenure at The Dufresne Group as Director of Advertising saw her leading initiatives that significantly enhanced brand recognition and led to increased sales.
As Market Manager at MTS Allstream, Lindy's strategic approach contributed to her team's success in market penetration and customer retention. Her role as Project Coordinator at Issues Ink allowed her to hone her project management skills, ensuring that client objectives were met with meticulous attention to detail.
Lindy Norris continues to leverage her vast experience to make meaningful contributions to the organizations she serves. Her commitment to learning and growth, combined with her strategic mindset, positions her as a leader and innovator in the marketing and public affairs landscape.
