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Linh Mata
Sr Insights, Analytics & Strategy Executive | ex-Warner Bros., Apple, Yahoo!, Sony
Linh Mata is a senior leader with extensive experience in media, product, and ad sales research & analytics. With a background in Communication Studies and Business Administration from UCLA, Linh has a proven track record of delivering strategic insights across various industries and platforms.
Having held prominent roles in renowned organizations like Warner Bros. Discovery, WarnerMedia, Apple, Yahoo! Inc., and Warner Bros. Entertainment, Linh has showcased significant expertise in mobile and consumer insights, digital analytics, market analyses, and competitive intelligence.
Throughout Linh's career, they have demonstrated exceptional leadership skills by leading large research teams and providing comprehensive market intelligence, insights, and analytics support. Linh is known for their ability to develop and deliver strategic research presentations, drive campaign optimizations, and create tailored marketing strategies.
Linh Mata's specialties include mobile and consumer insights, digital analytics, product research, market analyses, campaign optimization, and competitive intelligence. With a strong focus on providing customized solutions and driving ROI estimates, Linh has built strong client relationships and is recognized as a decisive leader in the field of market research.
Formerly occupying key positions such as Co-Founder at Maverix Insights & Strategy, VP at Warner Bros. Discovery, and Head of Insights at Apple, Linh Mata has a wealth of experience in the media and entertainment industry, with a specific focus on digital platforms, games, and entertainment metrics.
Linh Mata's educational background combined with their professional experiences has equipped them with a unique skill set that encompasses research proposals, marketing collateral development, program projections, and strategic pitch creation. Linh's career highlights include roles in media research, category insights, and product research at top-tier companies like Yahoo! Inc. and Warner Bros. Entertainment.
With a career marked by success in delivering actionable insights, Linh Mata continues to be a leading figure in the field of market research, with a reputation for driving impactful marketing strategies and providing valuable competitive intelligence across various industries and platforms.
