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Linsey Loy
Head of Growth @iProspect
Linsey Loy is a seasoned marketing and business development professional with a diverse career in the advertising and digital marketing industry. She previously held the position of SVP, Head of Growth at iProspect from 2021 to 2022.1 However, her career has since progressed, and she is currently serving as EVP, Marketing at Publicis Digital Experience.1
Throughout her career, Linsey has held several key positions, including:
- Chief Growth Officer at Formerly Known As (FKA) from December 2022 to September 202313
- Chief Growth Officer at The Brandtech Group in 20221
- Vice President of New Business Development at iProspect from 2020 to 20211
- Director of Brand Solutions at Dentsu International from 2017 to 20191
Linsey's expertise lies in strategic business development, new business acquisition, and agency growth. She has been recognized as a Business Insider Madison Ave Rising Star in October 20211 and was named one of Crain's New York's Notable Leaders in Advertising-Marketing-PR in 2023.2
Her educational background includes a BA in Communications from both Regents College London and Monmouth University.1 Linsey's LinkedIn profile showcases her as a Progressive Marketing & Growth Advisor and Change Agent in the industry.4
Highlights
"Modern CRM" - Just a buzzword or a revolution in the making?
We all know CRM can mean a million different things depending on who you ask. But is it just another industry buzzword? Or is it a fundamental shift in connecting with customers and identifying net-new?
Modern CRM isn't just about managing contacts anymore. It's about creating seamless, personalized experiences across every touchpoint. It's about leveraging data to anticipate needs and build lasting relationships.
What do YOU think defines "Modern CRM"?
#CRM #customerexperience #CX #digitaltransformation #marketing #sales #businessgrowth
This isn't just another fleeting trend. As Anna Tabatchnick of Digitas North America highlights, "Brat" represents a cultural shift, empowering a new generation to embrace authenticity and challenge norms.
By understanding the power of community, co-creation, and bold self-expression, you can tap into this movement and connect with a generation hungry for change.
#marketing #culture #GenZ #authenticity #community #socialmedia
