Suggestions
Lior Krolewicz
Founder at Yael Consulting 🏆 Guaranteed the fastest, expert, and most insightful Google Ads audit you've ever had.
Professional Background
Lior Krolewicz is a remarkable professional whose journey from being a Special-Ops Commander to a sought-after Google Ads expert and online marketing consultant exemplifies his versatility and dedication to excellence. With a solid foundation in both military operations and marketing, Lior has developed a unique approach to optimizing business performance across various industries. His commitment to delivering measurable results is evident in his tagline: 'In minutes I will show you exactly how I will improve your profits (no fluff), backed by a 30-day guarantee.' This straightforward promise showcases Lior's confidence in his strategies and the value they bring to his clients.
Throughout his career, Lior has partnered with a diverse array of organizations, including military institutions, small businesses, and Fortune 500 companies. His multifaceted experience has allowed him to sharpen his skills in various key areas, including Search Engine Marketing (SEM), pay-per-click (PPC) advertising, and landing page optimization. Lior's analytical capabilities are complemented by his expertise in data analytics, return on investment (ROI), and lifetime value (LTV) metrics, which he utilizes to inform his marketing campaigns and drive client success.
Lior's professional repertoire includes former roles as Founder and CEO at Yael Consulting, as well as positions such as SEM Account Manager at The Search Agency, and Search Marketing Manager/Senior Business Analyst at HauteLook, Inc. His hands-on experience in inventory management at The Vitamin Shoppe, coupled with his internships at major organizations like JPMorgan Chase and Raytheon, reflect a well-rounded professional history that adds depth to his consulting services.
Having previously served as a Special Forces Combat Engineering Commander in the Israel Defense Forces (IDF), Lior brings a unique perspective to teamwork and leadership. His military background fortified his skills in strategic planning, operations management, and high-pressure decision-making, enabling him to thrive in environments that demand high performance and results.
Education and Achievements
Lior Krolewicz holds a Bachelor of Science degree in Finance, Management, and Management Information Systems from Northeastern University, which provides a solid academic foundation for his career in marketing and operations. Not only has his education equipped him with the technical knowledge necessary for understanding financial management and technology systems, but it has also honed his analytical skills—an essential asset in the data-driven world of online marketing.
Beyond his formal education, Lior has demonstrated a passion for continuous learning and professional development, seeking out new information and trends to ensure he remains at the forefront of the online marketing industry. His proactive approach to learning translates into actionable strategies that help his clients navigate the complexities of digital marketing with confidence.
Notable Achievements
-
Founder and CEO, Yael Consulting: Lior established his consulting firm to focus on helping businesses maximize their online marketing efforts. His leadership has resulted in numerous success stories, as he collaborates closely with a variety of clients to optimize their marketing strategies.
-
SEM Account Manager, The Search Agency: In this role, Lior managed high-profile accounts and developed tailored advertising strategies that increased client visibility and profitability through effective use of Google Ads and Bing-Yahoo marketing.
-
Search Marketing Manager/Senior Business Analyst, HauteLook, Inc.: Lior played a pivotal role in the company's online marketing initiatives, utilizing data analytics to improve marketing performance and enhance customer engagement.
-
Performance Improvement in Diverse Industries: Lior's background spans several sectors, including e-commerce, retail, finance, and military applications. His strategic mindset allowed him to identify opportunities for improvement, leading to significant sales increases and operational efficiencies.
-
Military Leadership: As a Special Forces Combat Engineering Commander, Lior demonstrated exceptional leadership skills, tackling complex problems and coordinating strategic operations, which are pivotal in both military and business settings.
Lior is not just an expert in digital marketing; he is a passionate advocate for results-driven strategies and an inspiring collaborator in high-performance environments. His commitment to achieving excellence for his clients is matched by his enthusiasm for technology and analytics, continually pushing the boundaries of what is possible in online marketing.
Highlights
They say "Success is 10% inspiration, 90% perspiration, and a dash of luck." For me, that 'dash' was Olexandr, a freelancer hired 7 years ago, who, 2 years ago, through an unlikely twist of fate, finally set my 13-year journey at Yael Consulting in motion. ➡️ 𝐻𝑒𝑟𝑒'𝑠 ℎ𝑜𝑤 𝑂𝑙𝑒𝑥 𝑏𝑒𝑐𝑎𝑚𝑒 𝑜𝑢𝑟 𝑢𝑛𝑠𝑢𝑛𝑔 ℎ𝑒𝑟𝑜:
🤝 𝐈𝐧𝐢𝐭𝐢𝐚𝐥 𝐄𝐧𝐜𝐨𝐮𝐧𝐭𝐞𝐫 (March 2017): ◾ 7 years ago, I hired Olex, a freelance developer in Ukraine, via Upwork ◾ His commitment to building my dream tech (IBEX) shone through his exceptional work ◾ He built our Google Ads IBEX prototype tool (still 10X better than today's alternatives)
🧶 𝐋𝐢𝐟𝐞'𝐬 𝐓𝐰𝐢𝐬𝐭𝐬: 🛫🛬 ◾ Olex discovered his Jewish heritage ◾ Olex visited Israel where I lived; we met, solidifying our friendship ◾ I returned to live in the USA ◾ Olex made Aliyah (now lives in Israel)
⏳ 𝐈𝐁𝐄𝐗'𝐬 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: ◾ I moved IBEX's tech development in-house ◾ 6 years of relentless building and rebuilding ◾ Unwavering commitment to quality at significant personal investment
⏳ 𝐏𝐚𝐫𝐚𝐥𝐥𝐞𝐥 𝐏𝐚𝐭𝐡𝐬: ◾ Olex rose to CTO at a leading cryptocurrency firm in Russia ◾ For 6 years, he happily helped me when he could ◾ Collaboration seemed unlikely (IBEX was tiny vs. his CTO salary & options)
🤜✨🤛 𝐒𝐞𝐫𝐞𝐧𝐝𝐢𝐩𝐢𝐭𝐨𝐮𝐬 𝐑𝐞𝐮𝐧𝐢𝐨𝐧 (March 2022): ◾ 𝐼𝐵𝐸𝑋: 5th version failing, tech-lead fired. 𝑀𝑒: at crossroads, frustrated and lost ◾ The Ukrainian conflict erupted and, on principle, Olex quit ◾ He unexpectedly had time to contribute ◾ His passion for our vision remained strong and offered to help
🚀 𝐓𝐨𝐝𝐚𝐲: 🏆 𝐈𝐁𝐄𝐗 powers Yael Consulting to deliver world-class Google Ads services to small businesses - just as I'd always envisioned. 🏆𝑃𝑒𝑟ℎ𝑎𝑝𝑠, 𝑟𝑒𝑖𝑔𝑛𝑖𝑡𝑖𝑛𝑔 ℎ𝑖𝑠 𝑓𝑙𝑎𝑚𝑒, 𝐎𝐥𝐞𝐱 started BARVATECH LTD to help entrepreneurs build their dreams
⚔️⛰️ 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬𝐡𝐢𝐩 𝐢𝐬 𝐚 𝐡𝐞𝐫𝐨’𝐬 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 - filled with passion, daring, hard work, and relentless perseverance. But let’s not forget, as with 𝙖𝙡𝙡 𝙝𝙚𝙧𝙤 𝙨𝙩𝙤𝙧𝙞𝙚𝙨, the serendipitous luck of an unsung hero who steps in exactly at the right moment, even when we least expect it.
𝐒𝐨, 𝐰𝐡𝐨'𝐬 𝐛𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐮𝐧𝐬𝐮𝐧𝐠 𝐡𝐞𝐫𝐨? 💖 Share your story or hero in the comments! 👇
#entrepreneurship #smallbusiness #connections #nevergiveup
🏆𝗢𝘂𝗿 𝗙𝗿𝗲𝗲 𝗣𝗣𝗖 𝗔𝘂𝗱𝗶𝘁 𝗖𝗵𝗲𝗰𝗸:✔️We can improve your results and ✔️ We'd enjoy working together.
🕵️ 𝐀𝐮𝐝𝐢𝐭𝐬: I assess your ad account, share exactly what we'll do, how we'll do it, and what you can expect. Talking through all this, we'll both feel if we'd enjoy working together.
🤫𝐀𝐥𝐞𝐫𝐭: sometimes we may NOT be a good fit. Maybe our fees don't make sense for your budget or you can do much better with a couple of easy changes, then I'll just tell you "the answers."
❤️𝐈 𝐥𝐨𝐯𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐰𝐢𝐧 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 (I invested 20,000+ hours building world-leading expertise, but without YOU, the small business to help, it's a useless superpower.)
🙏𝐖𝐞'𝐫𝐞 𝐧𝐨𝐭 𝐚 𝐠𝐨𝐨𝐝 𝐟𝐢𝐭? I'll use the audit to share as much advice as I can to help you improve your account. I promise the audit won't waste your time - I make sure it doesn't.
⭐ This happened last week and, after my rapid fire of advice, the small business owner ended by thanking me for the helpful "little master class"... that's the "Win"!
Want to know what's possible for your business with Google Ads? I'll tell you in a 15 minutes audit with me🚀
