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Lior Shekel

Strategic Partnerships Team Leader at ironSource

Lior Shekel is the Strategic Partnerships Team Leader at ironSource, a company specializing in app monetization and user acquisition solutions. He has a strong background in business administration and has held various managerial roles, focusing on strategic partnerships and sales.

At ironSource, Lior has been actively involved in presenting insights at industry conferences, such as the Hyper Games Conference, where he discussed effective A/B testing strategies for hyper-casual game developers to enhance revenue and user acquisition.1 His expertise includes optimizing user acquisition strategies and implementing cross-promotion techniques to maximize user retention and lifetime value (LTV) within gaming portfolios.1

In addition to his role at ironSource, Lior is recognized for his interpersonal skills and his ability to foster relationships within the gaming industry, making him a notable figure in discussions about game development and monetization strategies.2

Highlights

Sep 19 · youtube.com
Test for success: How to launch a hyper-casual game in 2022
Test for success: How to launch a hyper-casual game in 2022
Jun 16 · youtube.com
5 A/B Tests to Increase Your Revenue and Drive More Users by Lior ...
5 A/B Tests to Increase Your Revenue and Drive More Users by Lior ...
Jun 9 · unity.com
5 A/B Tests to Increase Revenue and Users for Your Hyper-Casual ...

Related Questions

What are Lior Shekel's key achievements at ironSource?
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What specific strategies does Lior Shekel recommend for hyper-casual game developers?
Can you provide more details about the A/B tests Lior Shekel presented?
What is Lior Shekel's background before joining ironSource?
Lior Shekel
Lior Shekel, photo 1
Lior Shekel, photo 2
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Location

Israel