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Liqin Lu
Co-Founder & CFO at YouKuai Group
Liqin Lu is a prominent figure in the plant-based food industry, serving as the Co-Founder, Board Director, and Chief Financial Officer (CFO) at YouKuai Group.23 Her LinkedIn username is liqin-lu-a79b0717.1
Professional Background
Liqin Lu plays a crucial role in YouKuai Group, a company that focuses on providing delicious plant-based food to Chinese and global markets. As part of the executive team, she is instrumental in leading the company's financial strategies and overall direction.
Zrou Movement
Liqin Lu is actively involved in the Zrou Movement, which is YouKuai Group's initiative to promote plant-based alternatives in the food industry. This movement aims to address the growing demand for sustainable and healthy food options in China and beyond.
Funding and Growth
Under Liqin Lu's leadership as CFO, YouKuai Group has seen significant financial growth. In June 2021, the company received $7.3 million in A Round Funding to scale up its alternative protein business in China.4 This investment demonstrates the potential and market confidence in YouKuai Group's vision and products.
Industry Involvement
Liqin Lu is recognized as an expert in the plant-based food sector. She has participated in industry events, such as a hybrid online-offline conference discussing the future of plant-based foods and beverages in China.5 Her involvement in such events highlights her role as a thought leader in the alternative protein industry.
Through her work at YouKuai Group and involvement in the Zrou Movement, Liqin Lu is contributing to the advancement of plant-based food options and sustainable eating habits in China and globally.
Highlights
Ex-employer UBS acquiring ex-employer Credit Suisse brings mixed feelings. Even though my time at CSFB/CS was the shortest, it was where I started my investment banking career, made many life-long friends and enjoyed everything the most, from the smart and friendly people, to the aggressive but collegiate culture, to the steep learning curve and opportunities to take on responsibility as a young banker.
Undoubtedly, the people and culture have changed (not just at CS), mistakes were made. But I’ll forever cherish the fond memories of that place.
YouKuai is honored to be selected by United Nations Food Systems Summit as one of 50 global “Best Small Business: Good Food For All”! We look forward to continuing working with everyone in the ecosystem trying to revolutionize our Food Systems for the better, and together create a world worth inheriting! #food #UN #sdg #zrou
