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Lisa Abendroth
Founder, Business in a Digital World at the University of St. Thomas - Opus College of Business
Professional Background
Lisa Abendroth, PhD, is an esteemed academic and thought leader in the realm of business education, with a specific focus on digital transformation and emerging technologies. As the Founder of the Business in a Digital World (BDW) initiative at the Opus College of Business, University of St. Thomas, she has greatly contributed to the modernization of business programs, pioneering innovative approaches that equip students for the dynamic digital landscape. Her experience at the Opus College includes roles as Academic Director for BDW from 2020 to 2022, Associate Dean for Graduate Program Innovation from 2017 to 2020, and Faculty Director for the Part-Time MBA program from 2014 to 2017.
In her teaching, Lisa emphasizes a Modern Business Mindset and incorporates the importance of emerging technology to develop forward-thinking leaders who can successfully navigate constant change. She is particularly adept at curriculum design that enhances the student learning experience and fosters critical thinking about technology and its application in business contexts. Apart from her focused initiatives in business education, she occasionally teaches courses on Marketing Frameworks, International Marketing, and leads study abroad programs that immerse students in emerging markets, expanding their global business acumen.
The crux of Lisa's academic research has evolved over the years, transitioning from impactful innovation in emerging markets towards strategic foresight. She is keenly interested in the essential competencies that contemporary business leaders must cultivate in a fast-paced digital world, which further exemplifies her commitment to preparing students for real-world challenges and opportunities.
Education and Achievements
Dr. Abendroth's impressive academic background lays a strong foundation for her expertise in marketing and business education. She earned her PhD in Marketing from Duke University - The Fuqua School of Business, where her research focused on critical areas required for translating marketing theories into real-world applications. Her educational journey began at the prestigious University of Pennsylvania, where she earned a Bachelor of Arts (B.A.) in Sociology alongside a Bachelor of Science (B.S.) in Economics, with a specialization in Marketing from the Wharton School. This combination of sociology and business acumen equips Lisa with a unique perspective that informs her teaching and research work, aligning business strategies with societal needs and trends.
Throughout her career, Lisa has amassed a wealth of experience in prominent teaching and leadership roles across various educational institutions, such as her tenure as a Marketing Professor at Boston University School of Management, which has enriched her understanding of diverse educational environments and student needs.
Notable Achievements
As a Certified Foresight Practitioner, Lisa Abendroth is at the forefront of anticipating future trends in business and education. Her commitment to innovation in curriculum design and pedagogy has garnered respect and recognition within the academic community, and she remains an active contributor to discussions on the future of business leadership education. Her leadership roles within the Opus College of Business have allowed her to influence the development of high-impact programs that reflect the rapidly evolving demands of the business landscape. Lisa's work not only enriches the academic experience for her students but also strengthens their potential career trajectories by preparing them to be adaptable leaders in the technology-driven future.
In addition to her administrative and academic accomplishments, Lisa possesses a keen ability to connect with students, inspiring them to harness the power of emerging technologies thoughtfully and responsibly. Her enthusiasm for teaching and research, combined with her dedication to developing impactful, future-ready business leaders, demonstrates her unwavering commitment to excellence in higher education.
