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Lisa Burwell

Owner & Founder Cornerstone Marketing and Advertising Inc

Lisa Burwell is the founder and editor-in-chief of VIE magazine, a luxury lifestyle publication launched in 2008.12 She is also the founder and CEO of Cornerstone Marketing & Advertising, Inc., which operates as The Idea Boutique®, a branding agency and creative studio.34

With over 35 years of experience in marketing and publishing, Burwell has established herself as a seasoned creative influencer.12 She founded The Idea Boutique® in 1994 and has since grown it to include multiple subsidiaries, including VIE magazine.4

Career Highlights

  • Founded Cornerstone Marketing and Advertising Inc. in 19944
  • Launched VIE magazine in 200824
  • Opened a satellite office in Galway, Ireland (2014-2019)3
  • Published numerous in-room magazines for Gulf Coast area hospitality clients3
  • Launched a vanity book publishing division in 20093
  • Started the VIE Speaks podcast3

Education and Background

Burwell holds a Bachelor of Science degree in Speech and Communications from Suffolk University.14 Her career includes positions at Hill Holiday, The Flatley Company, The Peabody Hotel Group, and the town of Seaside, Florida, before establishing her own businesses.13

Personal Philosophy

Lisa Burwell is known for her pioneering spirit and tenacity in business.1 She emphasizes creativity, collaboration, and quality in her work, often stating, "I don't care about the money, the credit, or anything else—I only care about fostering a creative and collaborative environment as this is the only way to create the best work".2

Highlights

Jul 27 · viemagazine.com
Artists Uplift and Inspire - VIE Magazine
Lisa Burwell - SEASIDE INSTITUTE

Related Questions

What inspired Lisa Burwell to start VIE Magazine?
How has Lisa Burwell's background in marketing and publishing influenced her approach to VIE Magazine?
What are some of the biggest challenges Lisa Burwell has faced in her career?
How does Lisa Burwell's "everyman approach" to storytelling differ from other lifestyle magazines?
What are some notable achievements of The Idea Boutique since its founding?
Lisa Burwell
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Location

Crestview-Fort Walton Beach-Destin Area