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Lisa Chase

Professional Background

Lisa Chase is an accomplished Senior Director of Strategic Planning for the Department of Otolaryngology – Head and Neck Surgery at the renowned Mount Sinai Health System in New York City. With a career spanning over a decade in the digital media sector of the healthcare industry, Lisa has built a solid reputation as a leader adept at crafting and executing strategic marketing initiatives tailored to enhance both the reputation and practice volume of the health system. Under her stewardship, the Department has experienced a staggering 625% increase in revenue over a five-year span, a testament to her effective strategies and innovative thinking.

In her current role, Lisa is responsible for designing, implementing, and monitoring strategic marketing plans that resonate with patients and referring physicians alike. She has been instrumental in launching pioneering programs such as the first Same Day Appointment Program on the east coast in an academic medical center, which was a significant innovation that was later scaled across the entire Mount Sinai Health System. This initiative exemplifies her commitment to improving patient access to care through innovative solutions.

For her operations responsibilities, Lisa has adopted various digital tools, including an online referral application designed to connect Electronic Medical Records (EMRs) across all locations. She also oversees the Same Day Appointment and Telemedicine Programs, thereby enhancing patient service delivery. As a passionate advocate for quality care, Lisa serves as the primary liaison for significant referring groups, ensuring communication and collaboration in patient management.

Additionally, Lisa leads Otolaryngology’s Concierge Medicine Program, which is tailored to meet the unique needs of referring physicians and international patients. Her dedication to improving patient experience and care coordination highlights her expertise in healthcare marketing and operations.

Before stepping into her current role at Otolaryngology, Lisa served as the Associate Director of Marketing within the Central Marketing Department of Mount Sinai. In this capacity, she supervised a dynamic team of digital marketing managers and freelance writers, managing content across the organization’s vast web presence, which includes over 150,000 web pages. Lisa's exceptional ability to devise integrated digital strategies contributed to the department's success in reaching diverse patient populations and optimizing service lines through search engine marketing campaigns.

Education and Achievements

Lisa Chase's educational background further solidifies her expertise in her field. She holds a Bachelor of Science and Bachelor of Arts in Marketing from Villanova University, where she laid the foundation for her sturdy marketing acumen. Illustrating her commitment to academic excellence, Lisa pursued her MBA in Finance from St. John’s University’s Peter J. Tobin College of Business, acquiring essential financial skills applicable to her strategic planning role. To further enhance her legal knowledge applicable to business, she completed a Business Law Certificate at Vanderbilt University.

Lisa’s professional contributions have not gone unnoticed, as she has been recognized multiple times for her work in marketing excellence. She is a proud recipient of five Aster Awards, which honor outstanding healthcare marketing professionals. Additionally, Lisa has earned two Marketing Excellence Awards from the Healthcare Public Relations and Marketing Society of Greater New York, affirming her as a leader in healthcare marketing efforts.

Her commitment to continuous learning extends beyond formal education. She completed the Dale Carnegie Course, enhancing her foundational skills in communication, public speaking, and effective interaction within professional settings.

Affiliations and Professional Endeavors

In addition to her role at Mount Sinai, Lisa is actively involved in the American Academy of Otolaryngology, where she serves on the Media and Public Relations Committee. This role enables her to contribute her insights on best practices and evolving trends in public relations within the healthcare sector, aligning with her experience in strategic communications.

Outside of healthcare marketing, Lisa has a diverse background in media. She has served as the Host of "The Political Chick" on CBS’ Chat About It, demonstrating her versatility and ability to communicate effectively on a range of topics. Her experience includes positions such as a Digital Media Project Manager/Writer at Montefiore Medical Center, an Editor/Writer/Reporter at several notable publications like Celebrity Living, Star Magazine, and the NY Daily News. Furthermore, Lisa has worked as a Reporter/Co-Host at 102.7 FM radio, a Traffic/News Reporter at Metro Networks/Westwood One, and even held the creative role of Producer/Director for “Real Estate Today” at Real Estate Communications.

Conclusion

With an impressive background that merges digital media expertise with a strong foundation in marketing strategy and operations, Lisa Chase exemplifies the ideal leader in healthcare strategic planning. Her innovative programs at the Mount Sinai Health System are paving the way for improved patient experiences and operational efficiencies. She continues to leverage her extensive experience to support healthcare initiatives that emphasize accessibility, quality of care, and patient satisfaction. As she advances in her career, Lisa's ability to align marketing strategies with organizational goals will undoubtedly further elevate the profile of the Mount Sinai Health System within the healthcare landscape.

Related Questions

How did Lisa Chase contribute to the 625% revenue growth at Mount Sinai Health System?
What motivated Lisa Chase to launch the first Same Day Appointment Program on the east coast?
In what ways has Lisa Chase's background in digital media impacted her strategic marketing efforts in healthcare?
What best practices in healthcare marketing does Lisa Chase advocate for as a member of the Media and Public Relations Committee?
How did Lisa Chase's education at Villanova University and St. John's University influence her professional career in healthcare marketing?
Lisa Chase
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Location

New York, New York, United States