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Lisa Keller
Director, DTC Technology Team
Lisa Childers Keller is an accomplished digital marketing professional with over 18 years of experience in diverse sectors ranging from Fortune 500 companies to innovative startups. Throughout her career, she has successfully integrated a wide array of digital strategies and activations that align business objectives with consumer engagement. Her expertise spans multiple disciplines, including social media marketing, eCommerce solutions, search engine optimization (SEO), user experience (UX) design, content marketing, customer relationship management (CRM), online public relations, influencer marketing, and performance analysis. Lisa’s approach is characterized by a well-rounded understanding of how to leverage technology and data to create immersive consumer experiences and stimulate business growth.
Having held various leadership positions within Nestlé Purina North America, Lisa has demonstrated a remarkable ability to build and lead specialized teams in both in-house and agency settings. Her roles, which have included Director of DTC Technology Teams and Director of Digital Strategy, Content & Immersive Experience, reflect her passion for fostering collaborative environments where innovation is encouraged. By creating integrated specialty teams, Lisa has been able to pioneer new methodologies that enhance consumer experiences and create a strong sense of ownership and pride among team members.
Lisa’s dedication to optimizing digital interactions is notable; she continuously seeks out new technologies and concepts to improve results for consumers and enhance workplace inspiration. Her commitment to personal and team growth is evident not only in the work she leads but also in her involvement with organizations such as the WEST ORANGE JUNIOR SERVICE LEAGUE, where she previously served as a Publicity Chair Volunteer. Lisa's innovative spirit and strategic mindset empower her to make insightful decisions that drive the bottom line while also nurturing a dynamic and productive work atmosphere.
Education and Achievements
Lisa Childers Keller’s educational foundation is rooted in her studies in Communications and Theater at Tulane University. She further developed her academic background by earning a Bachelor of Arts in Communications from the University of Missouri-Saint Louis. This education has provided her with critical skills that are essential in the realm of marketing and digital communications, allowing her to effectively convey messages and engage audiences across various platforms.
Her professional trajectory includes a series of impactful roles at Nestlé Purina North America, where she has consistently progressed and taken on increasing responsibility. As the Director of DTC Technology Teams, Lisa has been instrumental in integrating technology with direct-to-consumer initiatives. In her role as Director, Digital Strategy, Content & Immersive Experience, she oversaw the development of engaging digital content designed to resonate with consumers and create lasting impressions. These positions have not only allowed her to hone her strategic skills but also to showcase her strong leadership abilities.
Before her tenure at Nestlé Purina North America, Lisa made significant contributions as a Senior Manager of Content at the company as well. Her earlier experience spanned various roles at Network Solutions, including SEO Developer & Copywriter Supervisor and Copywriter, where she developed a strong foundation in digital content creation and management. Her time at 4ORCE Digital as a Senior Digital Strategist further solidified her reputation as an expert in digital marketing strategies.
Achievements
