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Lisa Cronin

Innovator | Strategist | Founder

Lisa Cronin is a creative and driven strategist with a successful track record in Entertainment and Tech, holding director-level positions in both the Music and Video Game industries.

She possesses a diverse skill set in areas such as Product Growth, Brand Partnerships, Social Media Marketing, Market Research, Consumer Insights, Data Analytics, U/X, and User Research.

As the Founder of Look the Part®, a tech startup offering a mobile app and marketing platform that links consumers with brands and products featured on TV shows, Lisa secured partnerships with renowned retailers and fashion brands like Nordstrom, Bloomingdale's, Amazon, and more.

Her expertise extends to utilizing various 3rd Party Vendors and Analytics tools such as comScore, Nielsen, Google Analytics, Facebook Insights, WGSN, Qualtrics, and others for in-depth analysis and strategic decision-making.

Lisa is proficient in marketing and design tools like Canva, Photoshop, Final Cut Pro, Tiktok, and has experience with platforms like Instagram, Facebook Ads, and Google AdSense.

She pursued her education at SUNY Geneseo, studying B.A. in Psychology and B.A. in Journalism and Media Studies, and has served in key roles at organizations like Look the Part®, Backstage Strategy, Universal Music Group, and Gameloft, showcasing her expertise and leadership across industries.

Lisa Cronin
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Location

Austin, Texas, United States