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Lisa Hellman
VP Consumer PR & Social Media
Professional Background
Lisa Hellman is a seasoned professional with a wealth of experience in the fields of consumer public relations and social media marketing. With an impressive career history, Lisa has established herself as a leader in the communications sector, particularly during her tenure at Kohl's Department Stores, where she served as the Vice President of Consumer Public Relations & Social Media. In this role, she was instrumental in shaping the brand's public image, enhancing consumer engagement, and leveraging social media platforms to create impactful marketing strategies. Her strategic vision and execution have contributed significantly to the growth of brand reputation and customer loyalty for Kohl's.
Throughout her career, Lisa has demonstrated a profound understanding of the evolving landscape of consumer behavior and media trends. Her ability to innovate and implement effective communication strategies has not only influenced the internal culture of her organizations but has also resonated with consumers, thus driving brand awareness and engagement. Lisa's expertise in building strong relationships with media outlets and influencers has played a crucial role in executing successful publicity campaigns and managing brand crises effectively.
Education and Achievements
Lisa's academic journey began at Gettysburg College, where she pursued her Bachelor's degree. This foundational education laid the groundwork for her future endeavors in public relations, providing her with critical thinking skills, a solid understanding of communication principles, and insights into consumer psychology. During her time at Gettysburg, Lisa honed her writing skills and cultivated a passion for storytelling, which has served her well throughout her professional career.
Lisa’s tenure at Kohl's saw her overseeing significant public relations initiatives, which helped to enhance the brand's market presence. She successfully managed various high-profile events and campaigns that highlighted Kohl's commitment to delivering value and quality to consumers. Under her leadership, the company embraced innovative social media strategies that kept it at the forefront of retail marketing, connecting with younger, tech-savvy audiences and redefining the traditional shopping experience. Furthermore, her role involved collaborating with cross-functional teams to develop comprehensive marketing plans that aligned with brand objectives and drove sales growth.
In addition to her contributions at Kohl's, Lisa has actively engaged with public relations communities and has shared her insights on consumer engagement trends through speaking engagements and industry workshops. Her commitment to professional growth and her desire to mentor budding PR professionals highlights her dedication to the industry.
Achievements
Lisa's career achievements reflect her strong expertise and influence in consumer public relations and social media marketing. Key accomplishments include:
- Leading successful public relations campaigns that increased brand recognition and reputation for Kohl's Department Stores, reaching millions of consumers nationwide.
- Implementing innovative social media strategies that significantly boosted online engagement and presence, leading to a measurable increase in website traffic and sales.
- Developing strategic relationships with key media figures and influencers, amplifying Kohl's messaging and news coverage in top-tier publications.
- Spearheading community engagement initiatives that positioned Kohl's as a socially responsible and community-focused brand, enhancing customer loyalty and trust.
- Contributing to public relations best practices and sharing her insights with peers in the industry, fostering a culture of continuous learning and innovation within the field.
Through her leadership and expertise, Lisa Hellman has made a noteworthy impact in the public relations and social media realms. Her journey reflects not only her personal dedication to excellence but also her commitment to driving organizational success and fostering meaningful connections between brands and their audiences.

