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Lisa Hudson
President, Black Sun Productions, LLC and President & Board Chair, Boarding for Breast Cancer Foundation
Professional Background
Lisa Hudson currently serves as the President of Black Sun Productions, a premier game development company and mobile app creator that she co-founded with her partner, Jack Rebbetoy, in 1998. Under her leadership, Black Sun Productions has developed over 29 successful video games, including popular franchises such as Tony Hawk, Call of Duty, and Guitar Hero. Additionally, the company has created a wide variety of snowboard and surfing-themed titles, showcasing its commitment to capturing the essence of action sports in interactive entertainment.
In 2009, recognizing the growing popularity of mobile technology, Black Sun Productions expanded its services to include mobile app development. Lisa and her team innovatively produced the first live action sports appcast on iOS devices for the iconic Vans Triple Crown of Surf Event, setting a standard for action sports applications on platforms like the iPhone and iPad. Over the past nine years, the company has built a robust mobile media platform, partnering with renowned brands, artists, athletes, and personalities. Their impressive client list includes industry giants such as Metallica, Airstream, Vans, Zumiez, Rocket Dog Shoes, Absinthe Films, and Astro Gaming, reflecting the company’s versatility and the reach of their services.
Lisa possesses extensive experience in the snowboard industry, having begun her career in 1989 as the Marketing Director at Airwalk. During her tenure, she successfully launched their snowboard boot program and oversaw the world-famous Airwalk snowboard team, bringing visibility to both the brand and the riders. From 1992 to 1995, she served as the Director of Sales and Marketing for Swag, one of the pioneering brands focused specifically on snowboard clothing. Additionally, during this period, she played an integral role in Prom, which was one of the first women’s snowboard clothing lines, a venture that featured talented riders such as Shannon Dunn and Tina Basich. Lisa continued to elevate her career and expertise as the Vice President of Sales and Marketing at Twist snowboard clothing from 1995 to 1997, contributing to the evolution of snow sports apparel.
Education and Achievements
Lisa earned her Bachelor of Arts degree in Communications from the University of California, San Diego, where she gained foundational knowledge that has supported her impressive career in marketing and brand development. Combined with her vast experience in the action sports sector, her educational background has equipped her with a unique blend of communication skills and industry insights.
In addition to her professional achievements, Lisa is deeply committed to philanthropic endeavors. She co-founded the non-profit organization Boarding for Breast Cancer (B4BC), where she currently serves as Board Chair and President. Established in 1999, B4BC is dedicated to educating young people about breast cancer, providing prevention resources, and offering support programs targeted at the action sports community. Lisa's dedication to this cause highlights her passion for making a positive impact beyond her professional pursuits. More information about this organization can be found on their official website, www.b4bc.org.
Personal Interests
Lisa’s passion for sports extends to her impressive history as a competitive athlete. From 1985 to 1995, she competed on the Women’s Pro Beach Volleyball Tour (WPVA). Her involvement with the WPVA was not limited to competition; she also contributed to the organization’s governance, serving on the Board of Directors from 1988 to 1993, and holding the position of Vice President from 1991 to 1993. This depth of involvement underscores her dedication to promoting sports and empowering athletes, particularly women in action sports.
Lisa resides in Marin, California, alongside her husband, Jack Rebbetoy, and their son, Shayne. Together they enjoy an active lifestyle, fostering a love for sports and the outdoors.
Overall, Lisa Hudson exemplifies a successful intersection of entrepreneurship, sports, and philanthropy, continuously pushing boundaries within the action sports and lifestyle sectors while making meaningful contributions to her community and beyond.
