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Lisa Jardim Osborne
VP, Product Marketing @ Waystar | Data-Driven GTM Strategy
Lisa Jardim Osborne is a seasoned B2B healthcare marketing professional known for effectively blending creative product marketing strategies with a process-driven go-to-market approach.
With over a decade of experience in the healthcare sector, Lisa has led teams in both PE-backed and public companies, successfully launching new products, creating commercialization frameworks, and instituting competitive intelligence programs that deliver tangible results and ROI.
Lisa holds an Executive MBA from Emory University's Goizueta Business School, a Bachelor of Science in Public Relations, and a Bachelor of Arts in International/Global Studies from the University of Florida.
She has held key roles such as Vice President of Product Marketing at Waystar, Lumeris, and Finvi, as well as Senior Director of Product Marketing at Finvi, among others, showcasing her expertise in various marketing capacities.
Her diverse background includes stints in areas like marketing communications, media relations, public relations consultancy, and marketing management, making her a well-rounded professional in the field.
Highlights
Looking to add some powerhouse product marketing and market/competitive intelligence individuals to our growing prod mkt team at Waystar. If you know someone who is a good fit, please send them my way!
🔍 Market & Competitive Intelligence Sr. Manager: Lead market research, analyze competitive landscapes, and drive strategic insights. https://lnkd.in/gYdwkM3g
📊 Product Marketing Analyst: Develop go-to-market strategies, support product launches, and craft compelling product messaging and positioning. https://lnkd.in/gkqNF7fg
#MarketIntelligence #ProductMarketing
20 months ago I embarked on an incredible journey to pursue an Executive MBA from Emory University - Goizueta Business School. While I expected to gain knowledge, little did I know that I would also forge strong professional connections and friendships that will last far beyond these few months. This weekend, we got to celebrate together the successful completion of this academic and professional milestone.
And while this is a professional platform, I would be remiss not to recognize the real MVPs, my husband and son, who sacrificed so much alongside me these 20 months.
Honored to have had this opportunity and thrilled for what is to come.
Let’s go beyond! #EMBA
