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Lisa Juley

Senior Enterprise Technology Marketing Professional

Professional Background

Lisa Juley is a highly accomplished marketing professional with a wealth of experience spanning over numerous years in the B2B technology sector. Her passion for words and their power has driven her to excel in various marketing roles, particularly within demand generation and marketing automation. She has demonstrated an ability to effectively communicate the advantages of enterprise software, making her a valuable asset in any marketing team. Currently, she serves as the Senior Marketing Programs Manager for Demand Generation in the Public Sector and Education at UKG (Ultimate Kronos Group), where she combines her expertise in strategic planning with hands-on marketing tactics.

Throughout her career, Lisa has honed her skills in areas such as data-driven marketing, analytics, and corporate communications. She thrives on the blend of tactical execution and strategic development, constantly seeking ways to enhance marketing effectiveness through data insights. With her extensive knowledge of lead and demand generation strategies, Lisa has successfully facilitated a range of campaigns designed to drive engagement and convert prospects into clients.

Education and Achievements

Lisa's educational journey underpins her professional achievements. She possesses a B.S. in Communications Arts & Sciences from Lyndon State College, providing her with a strong foundation in persuasive writing and effective communication. Lisa is currently advancing her academic credentials by pursuing an M.B.A. with a concentration in International Business and Marketing at Johnson & Wales University. This ongoing education showcases her commitment to lifelong learning and her desire to stay at the forefront of marketing trends.

In addition, she has enhanced her skill set through various certifications, including her studies as an IMA Certified Internet Marketer, which emphasizes her dedication to understanding the intricacies of online marketing.

Notable Career Highlights

Lisa's professional trajectory reflects her adaptability and commitment to excellence. She has amassed significant experience in renowned organizations, showcasing her ability to leverage her skills across different sectors. Prior to her current role at UKG, she excelled as the Director of Marketing at Contract Logix, LLC, where she was instrumental in creating and executing marketing strategies that increased market presence and drove demand. Her role involved overseeing marketing initiatives and collaborating closely with cross-functional teams to achieve strategic goals.

Earlier in her career, Lisa worked as a Lead Generation Specialist at FieldConnect, utilizing her talent for marketing communications to generate leads and build relationships. Her experience also includes a position as a Marketing Communications Specialist at TARNELL COMPANY, LLC, where she crafted compelling messaging and promotional materials to engage diverse audiences. Lisa's versatility is further highlighted by her previous roles, including as a Marketing Account Executive at INTREPID U.S.A. HEALTHCARE, and as a Webcast Talent in a contract position at TECHONLINE.COM.

In the early stages of her career, Lisa developed her communication and content production skills as an Editorial Webcast Producer/Anchor at ITWORLD.COM and as an Associate Producer/Editor/Reporter at NEW ENGLAND CABLE NEWS. These positions have equipped her with a unique perspective on media relations and the importance of effective content in driving marketing success. Lisa has also contributed to the talk radio industry as the Director of Affiliate Relations at TALK AMERICA RADIO NETWORKS, where she managed affiliate partnerships and strengthened brand presence.

Skills and Specialties

Lisa Juley's professional skill set is both diverse and comprehensive. She excels in data-driven marketing and analytics, understanding how to parse through data to inform strategic decisions. Her expertise in lead and demand generation has been vital in crafting effective marketing funnels that convert leads into loyal customers. Lisa is highly experienced with marketing automation platforms, particularly Marketo, allowing her to streamline campaign management and optimize customer engagement across various platforms.

Furthermore, her strong background in corporate communications equips her to handle corporate messaging effectively—crafting tailored content for target audiences and fostering positive relations with stakeholders. With proficiency in both traditional and online media, Lisa seamlessly navigates the marketing landscape to ensure comprehensive coverage of marketing initiatives.

Through her persuasive writing skills, Lisa connects with audiences at a deeper level, making her an exceptional communicator known for delivering compelling narratives that resonate and inspire action. This proficiency is particularly apparent in how she articulates the benefits of complex enterprise solutions, making them accessible to a broader audience.

Conclusion

Overall, Lisa Juley is a vibrant and dynamic marketing professional whose love for words and dedication to the craft has allowed her to build a distinguished career in B2B technology marketing. With her combination of education, extensive experience, and a proven track record of success, she continues to make significant contributions to the field of marketing and demand generation. Her multifaceted expertise positions her as a leader and an innovator in her industry, and her ongoing pursuits in education and professional development reflect her determination to maintain her status as a thought leader in marketing.

Achievements -

Expertise in B2B technology marketing

Skilled in demand generation and lead generation strategies

Proficient in marketing automation using Marketo

Experienced in corporate communications and media relations

Strong background in persuasive writing and content creation

Related Questions

How did Lisa Juley develop her expertise in demand generation strategies?
What inspired Lisa Juley to pursue marketing within the B2B technology sector?
In what ways has Lisa Juley's education at Johnson & Wales University influenced her career in marketing?
How does Lisa Juley utilize data analytics in her marketing roles at UKG?
What are some notable campaigns that Lisa Juley spearheaded in her previous positions?
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Location

Tyngsboro, Massachusetts, United States