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Lisa Kaneff
As a Freelance Copywriter, Messaging Strategist, and Creative Consultant, I write creative copy that connects. Just call me the Words Lady!
Lisa Kaneff is a freelance copywriter, messaging strategist, and creative consultant who has been running her own business, Next Chapter Consulting, LLC, since March 2014.2 She specializes in developing creative solutions for marketing challenges through strategic conversations, workshop facilitation, presentation development, and copywriting and content creation.2
With over 16 years of experience in digital marketing, Lisa has grown her freelance career into a 6-figure consultancy.1 She started her business after working as a Senior Marketing Consultant at an agency, realizing that she wanted to be compensated for the full value she could offer.1
Some key aspects of Lisa's career and approach include:
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She works with clients across various industries, helping them develop unique and tailored recommendations that can be implemented for tangible results.2
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Lisa emphasizes the importance of infrastructure, showing up consistently, and delivering high-quality work on time.1
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She has given up on the concept of work-life balance in favor of work-life integration, stating that she loves what she does and works with clients she wants to work with.1
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Lisa is active in supporting other freelancers, mentoring them and sharing work opportunities. She started a Facebook community called Freelance DC to connect freelancers and share projects.1
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Her goal is to grow her business by taking on larger projects with bigger agencies and name-brand products she believes in, rather than expanding her team size.1
Lisa is known for her energy in the creative process and her ability to deliver copy and collateral that performs.2 She also has a unique personal touch - her favorite punctuation, the interrobang (‽), is tattooed on her arm.1
Highlights
Work trauma will not define you. I don't know who needs to hear it, but I wish I had 10 years ago when I finally decided that I deserved more.
That maybe I just wasn't good at having bosses. That maybe being bad at having bosses was a feature, not a flaw. That maybe I wasn't an idiot who couldn't be trusted. That maybe my forthrightness was a superpower.
The voices that told me I wasn't good enough still whisper in my ear. I can still feel the feet on my neck. Their shadows loom large. But now they are the reminders that drive me, nothing more.
Before starting Next Chapter, I hadn't held a job for more than 2 years. Today, I celebrate 10. Ten years of feeling good, feeling proud, feeling successful.
Work trauma will not define you. I hope it drives you. I hope it sets you free.
